CROSSROADS Maldives has announced the appointment of Ibrahim Farhad as the new Director of Retail for the Maldives’ leading integrated multi-island leisure destination. With extensive experience in both the public and private sectors, Farhad brings a wealth of expertise in sustainable tourism management to his new role. He will lead retail operations at The Marina, CROSSROADS Maldives, enhancing the leisure, dining, shopping, retail and entertainment experience for visitors from the Maldives and around the world.
Farhad’s distinguished career includes significant contributions to policy development and stakeholder engagement during his tenure as Senior Policy Director at the Ministry of Tourism of the Maldives. In this role, he played a pivotal role in developing and implementing policies to promote sustainable tourism and worked closely with government agencies and international organizations to ensure regulatory compliance. His expertise in research, analysis, quality assurance and capacity development has helped shape the tourism sector in the Maldives.
In his new role at Crossroads Maldives, Farhad will oversee the strategic development of the retail space to ensure a diverse and quality visitor experience. He will work with local and international partners to provide a unique offering for The Marina, in line with the destination’s commitment to sustainability and cultural authenticity.
Commenting on the appointment, Alexander Trager, General Manager, Crossroads Marina and Saii Lagoon Maldives, Curio Collection by Hilton, said, “A native of the Maldives, Farhad’s vast experience and deep connections to the region make him a great addition to the Crossroads Maldives team. We look forward to the fresh perspective and innovative strategies he will bring to The Marina that will further strengthen Crossroads Maldives’ position as a premier all-round multi-island leisure destination.”
CROSSROADS Maldives hopes that the innovative and sustainable approach that Farhad brings to the retail business will enhance the overall experience for all visitors.