The marketing landscape is constantly changing. Digital advertising costs are rising and access to customer data is becoming more restricted. How can companies navigate these realities to achieve their business goals?
In this episode Shopify MasterEric Seufert, Founder and Partner at Heracles Capital, and Andrius Baranauskas, Director of Product at Shopify, reveal some of the answers.
From pivoting your marketing strategy to using the latest Shopify tools, Eric and Andrius share marketing tips for entrepreneurs.
Shifting from paid advertising to creating organic content
For brands, organic content shouldn’t be an afterthought. In fact, Eric believes it should be at the heart of your marketing efforts. “Creativity should lead your marketing efforts because it’s your biggest differentiator, and it can apply to all those areas that were previously totally off-limits,” Eric explains. Some of these areas could be new channels, like producing your own podcast to reach new audiences.
Leverage Shop campaigns with the Shop app
of shop The app is a marketplace where consumers can discover Shopify stores and their products, track their shipments, and check out quickly with one tap. The Shop app not only allows brands to reach customers across new channels, Shop Campaign.
“With the Shop app, businesses can set up campaigns similar to those found on social media ad platforms. “Shopify optimizes the creative, chooses the best placements inside and outside of Shop, targets the best audience, and brings you customers who convert,” Andrius says. “You only pay for customers who convert, and have full access to that customer’s data.. ”
Save on customer acquisition costs with Shopify Audiences
Businesses today face rising acquisition costs. Shopify Plus merchants reduce their acquisition costs by nearly 50% by: Shopify Audience.
“Merchants can use the custom audience lists we generate to show their ads to the most interested shoppers,” says Andrius, “and this is made possible by Shopify’s algorithms and millions of insights.”
Shopify Audiences allows merchants to leverage those insights to acquire customers at low cost on platforms like TikTok, Meta, Google, Pinterest, and Snapchat.
“For example, Happy Hippo makes bath products that are safe and fun for kids to use,” says Andrius. “By using Shopify Audiences, we were able to reduce our new customer acquisition costs by 70%.”
To learn more about the latest Shopify tools and how to update your marketing strategy, check out the full episode below. Shopify Master.
