For retail marketers, Christmas is the high point of the December holidays, but lesser-known events can also attract shoppers.
Content marketing is the art of creating, publishing, and promoting articles, podcasts, and videos to attract, engage, and retain customers.
Consider using the following ideas in your email campaigns. December emails are often preceded by promotions, but messages with helpful, informative, or entertaining content may be just what shoppers need.
Abolition date
Prohibition Repeal Day is a day to celebrate the end of Prohibition.
December 5, 1933 marked the end of Prohibition in the United States, a period from 1920 to 1933 when the 18th Amendment prohibited the sale, manufacture, and transportation of alcohol.
Despite its good intentions, Prohibition led to the rise of moonshine, bootleg shops, and a thriving black market in alcohol.
The 21st Amendment repealed the 18th Amendment and restored Americans’ legal privilege to purchase and consume alcohol.
Since 1933, Repeal Day has been a day of celebration for bars, distilleries and enthusiasts to celebrate the return of drinking freedom.
Content marketers can combine responsible alcohol consumption and the holiday season with how-to articles, Christmas party theme ideas, and even last-minute events. gift ideas.
Here are some examples of titles.
- Men’s clothing store “What to wear and drink for Christmas”
- Home Decor Store: “Need a Christmas Party Theme?” Try Retirement Date.”
- General store “How to celebrate the repeal of the presidential order and Christmas in style”
christmas card day
Content marketers can build on the tradition of sending holiday cards.
Americans send approximately 1.5 billion Christmas cards a year, primarily through the U.S. mail. But not everyone who wants to send a card will do so. Shoppers get busy and forget.
December 9th is Christmas Card Day. This day is intended as a reminder to collect stamps, envelopes and cards and start sending Christmas wishes.
Content marketers can use Christmas Card Day to encourage their customer audience to go beyond just sending a card to purchasing a suitable gift.
Here are some possible titles.
- “10 Reasons to Add a Gift to Your Christmas Card in 2024.”
- “15 gifts that are better than a Christmas card”
- “2024 Christmas Card Preparation Guide”
white elephant day
It is said that the King of Siam (present-day Thailand) gave a white elephant as a gift.
White Elephant Day, celebrated on the second Wednesday of December, will fall on the 11th in 2024. This day is an opportunity to give strange, extravagant, and, in the words of Wikipedia, “useless” gifts.
The origin of the pseudo-holiday is unknown, but one theory is as follows. It is said that when the King of Siam wanted to discipline or punish a courtier, he would give him a rare albino elephant. These animals were treasures and were treated like works of art, expensive to maintain and useless for work or transportation.
From a content marketer’s perspective, you can publish:
- white elephant gift guide,
- Articles about the establishment of the White Elephant Exchange,
- Article about the history of White Elephant gifts.
National Free Shipping Day
National Free Shipping Day is an opportunity to set reasonable shipping expectations.
December 14, 2024 is National Free Shipping Day. The founders of Free Shipping.org and Coupon Sherpa created this event in 2008 to promote e-commerce. At the time, shoppers were worried that items they bought online after around Dec. 10 might not arrive in time for Christmas. offering Free shipping Possibility to expand e-commerce orders.
But consumers in 2024 will be able to order anything almost anytime and trust that it will arrive within 24 hours.
This is mostly true unless, for example, you are purchasing print-on-demand services or dropshipping products. Via DSers Or anywhere else. These items will not arrive by Christmas Day if ordered much later than the 14th.
Content marketers can use National Free Shipping Day to make a final sales pitch to shoppers, publishing articles about deadlines or explaining why print-to-order is good for the environment but not for last-minute shopping. You can
National Whiner Day
National Crying Day recognizes that some people feel sad the day after Christmas.
Content marketers usually focus on Utilities and informationleave the entertainment to influencers and creators. But National Winners Day, December 26th, is the perfect opportunity to have some fun.
National Crying Day recognizes that some people are sad the day after Christmas. It’s meant to make fun of the many things we complain about even though we do. I’m very blessed.
The goal is humor. Here are some examples of titles.
- “The Whiner’s Guide to Appreciating the Christmas Harvest”
- “The Subtle Art of Re-Giving”
- “Socks again?”
