Choice Hotels EMEA and Faranda Hotels & Resorts have signed a new long-term strategic agreement. With this, Choice Hotels will expand its Spanish portfolio with the addition of eight properties containing over 700 rooms.
All hotels will be part of the Ascend Hotel Collection, and the first six hotels are now accepting reservations, including Faranda’s new flagship, Faranda Hotel Rias Altas, and Ascend Hotel Collection in La Coruña. One of the city’s most iconic hotels and the only beachfront property, it has undergone a complete renovation offering new guest experiences including a pizzeria and water sports club.
Two additional hotels are currently undergoing complete renovation and are scheduled to open in summer 2025. With the support of Choice Hotels, Faranda is currently embarking on a program to renovate and update its properties to implement the hallmarks of Choice Hotels’ Ascend Hotel Collection brand.
Hotels are located across the northern Spanish regions of Galicia, Asturias and Cantabria, in major cities such as A Coruña, Santiago de Compostela, Gijón and Santander. We cater to a wide range of guests, including Faranda Rias Altas, Faranda Marsol Candas, Faranda Hotel Patos Gijon, Faranda Alysas Santander, Faranda Los Tilos, Faranda Torrelavega, Faranda Las Lomas and Hotel Ciudad Ponferrada.
Commenting on the deal, Choice Hotels EMEA CEO David Beers said:: “Expanding our existing collaboration with Faranda Hotels is another major step in line with our international expansion strategy. Spain is an important market for Choice Hotels EMEA and this agreement will help us expand our business in the coming months. Ascend Hotel Collection will expand significantly across Spain. We look forward to continuing to expand our presence in the country over the coming years and will be collaborating closely with Faranda Hotels. We are equally excited to explore other opportunities that align with our growth strategy.”
Carlos Fernandez, Chief Commercial Officer, Faranda Hotels & Resorts “After achieving efficient results in partnership with Choice Hotels in Latin America, we strongly believe that this new phase of cooperation in Spain is a natural step to strengthen our partnership. Our 40-year history in hospitality perfectly complements Choice’s vision, and we look forward to working together to further grow and deliver memorable experiences at each of our hotels.”
Faranda Hotels & Resorts will work with Choice Hotels to transform and manage these new hotels, benefiting from Choice’s leading franchise network, including state-of-the-art cloud-based solutions such as the ChoiceEDGE guest booking platform. The platform helps franchisees effectively manage room rates, distribution channels, and inventory. Additionally, Choice University, the hospitality industry’s most award-winning learning program, offers personalized and continuously evolving learning and development resources.
All new properties will join Choice Privileges, an award-winning global benefits program that enables more than 66 million members to earn and redeem points at hotels in 46 countries and territories around the world.
This new agreement in Spain extends the existing franchise relationship between Choice Hotels and Faranda Hotels in South America, with Choice Hotels and Faranda aiming for further growth in Spain, with a current portfolio of 22 hotels and approximately 2,400 rooms. It will be configured.
Choice Hotels EMEA is focused on strategic growth across the region and currently has approximately 400 hotels open in 17 countries across four hotel brands including Ascend Hotel Collection, Clarion, Comfort and Quality.
