Adobe estimates how much US shoppers spend $41.1 billion online Five days from Thanksgiving to Cyber Monday in 2024. Shopify talks about global merchants on its platform received $11.5 billion Earnings from Black Friday to Cyber Monday.
$137.14 million TikTok Shop sales for Black Friday ($85.9 million) and Cyber Monday ($51.24 million) in 2024 may seem small, but the platform was founded just over a year ago. continues to grow Fee far exceed Most retailers and marketplaces.
Charm.io is a US-based data provider that helps retailers, sales teams, and investors with detailed industry analysis, including the TikTok Shop performance metrics discussed in this summary.
According to Charm, from Black Friday to Cyber Monday 2024, Tarte Cosmetics (Makeup) emerged as the highest-grossing brand on TikTok Shops in the US, generating an impressive $15.33 million in revenue. Goli Nutrition (supplements) followed with $9.17 million, followed by Halala (women’s apparel), which secured third place with $7.28 million.
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The top-performing products highlighted the diverse interests of consumers. The Flybird Vibrating Plate Exercise Machine topped the list with 15,940 units sold and $1.17 million in revenue, followed by the Rhino USA Retractable Ratchet Strap ($981,190, 21,000 units) and Ecogy Nugget Ice Maker ($930,650, 8,360 units). I did.
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The top categories of U.S. TikTok shops from Black Friday to Cyber Monday highlighted their broad consumer appeal. “Beauty & Personal Care” topped the list with sales of $51.11 million, followed by “Women’s Wear” with $26.47 million and “Sports & Outdoors” with $19.21 million.
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Charm.io said livestreams were a strong sales driver, including a 14-hour “Black Friday Knockout!” The Canvas Beauty brand (hair and skin products) generated $2.1 million in revenue from 2.25 million viewers. Simply Mandys (cosmetics) 10-hour event “Cyber Monday Mega Live” stood out with sales of $667,430 and 1.49 million viewers.
