Thai stock exchange (set) and Google Cloud We have announced a strategic collaboration to develop Atlas (AI-INFO System, an automatic Thai THAI listing company).
Atlas is an AI-driven search platform designed to improve efficiency and accessibility of Thailand’s capital markets.
Built on Google Cloud’s Vertex AI and powered by the Gemini 2.0 Flash model, Atlas allows users to retrieve information via natural language prompts and simulate human-like conversations.
Based on the set’s internal knowledge base, the tool aims to reduce the time spent searching for information and processing data.
Set up plans to integrate Google Cloud’s BigQuery platform to support real-time data analytics and ultimately make ATLA available to listed companies and investors.
This tool provides automated 24-hour round-trip search assistance for capital market information.
Atlas follows previous AI initiatives, including generative AI tools that help listed companies translate financial reports from THAI to English.
Launched in February 2025 and adopted by over 100 companies, the tool is based on Set’s domain-specific knowledge base and features Gemini 2.0 Flash to ensure contextually accurate results.
Another project includes a video transcription service that uses multimodal AI to convert opportunity day event speeches to audio and text.
Thirapun Sanpakit, senior vice president of Thai stock exchanges,
“SET continuously applies AI to enhance operational processes such as overseeing markets and listed companies, and content translation and transcription. For example, the latter automation has made related news and information, including market data and investment knowledge more accessible to foreign investors.
We are currently preparing to integrate new solutions developed in collaboration with Google Cloud into our workflows. This further streamlines the capital market operations of sets and listed companies, and unlocks new levels of efficiency and convenience. The next step is to make Atlas available to investors and further democratize access to market information. ”
Annop Siritikul, Thailand’s country director, Google Cloud, said
“Atlas’ Semantic Search and Agent AI capabilities will turn information network tasks that take hours to quickly search or explore conversations, allowing Set’s workforce to more effectively identify trends in market overviews, create roadmap of adapted lists, and implement due diligence on lists of applicants.
It strengthens their ability to provide market information, promote stock issuance, maintain market integrity, promotes increased market participation, expands access to corporate capital, and ultimately promotes job creation and other economic benefits in other countries. ”
Featured Image: (From left) Kasin Suthammanas, Chief Strategy Officer and Co-Founder Finnomena. Anop Siritikul, country director, Thailand. Thirapun Sanpakit, Senior Executive Vice President, Stock Exchange, Thailand
