charm is a US-based data platform that provides retailers, sales teams, and investors with in-depth analysis of direct-to-consumer brands. Charm staff worked with former ByteDance employees to gather publicly available information. US TikTok shop data Launching in September 2023 until September 2024, it will be rolled out across various categories.
In particular, “Beauty & Personal Care” is by far the most popular category, generating more than $1 billion in revenue. “Womenswear” followed with $621 million, showing that fashion is another leading sector.
–
The data also shows that the US TikTok Shop’s monthly sales from its launch in September 2023 to mid-September 2024 are on an upward trend, indicating solidity. Early adoption and steady growth. Revenue peaked at over $600 million in July 2024.
–
Additionally, the top 5 products by sales in the US TikTok shop Consumers’ strong interest in health and wellness has become clear. “15 Day Cleanse” (Gut and Colon Support) earned $39.7 million, followed by “Multi-Collagen Peptide Powder” (Anti-Aging Complex, $26.4 million) and “BetterAlt Himalayan Shilajit Resin.” ” (nutritional supplement, $20.3 million), “Multi-Mineral Sea Moss” (nutritional supplement, $20.1 million), and “Gurnanda Coco Mint Pulling Oil” (teeth whitening agent, $19.4 million).
–
Furthermore, pre-recorded videos became the top sales channel in the US TikTok Shop with $2.5 billion.
