of Association of Banks of Singapore (ABS) has introduced a new anti-fraud mascot, “Canny,” designed to serve as a visual reminder for consumers to remain vigilant.
The initiative aims to build on the banking industry’s ongoing efforts to combat fraud, particularly targeting families, children and young people.
Canny, the cautious chameleon, was the winner of the ABS Anti-Fraud Mascot Design Competition held earlier this year.
The mascot’s name emphasizes the importance of foresight and good judgment when dealing with potential fraud.
To educate the public about Canny and promote awareness of the scam, ABS launched a six-month social media campaign. WebsiteFacebook, and Instagram, and is supported by participating banks.
The mascot comes in a variety of physical and digital formats, including standees, T-shirts, stuffed animals, refrigerator magnets, shopping bags, stickers, and animated GIFs.
These formats will be gradually adopted by member banks for anti-fraud education efforts.
Canny is officially launched. singapore fintech festival Speech by ABS Director Ong-Ang Ai Boon and representatives from OCBC Bank and DBS.
Visitors to the ABS booth had the opportunity to participate in interactive activities such as games and quizzes and win Canny-themed prizes.
In addition to the mascot, ABS will partner with ACT3 Theatrics to introduce anti-fraud skits to primary and secondary schools from early 2025.
These interactive performances, which last 20 to 30 minutes, include games and quizzes to further engage young audiences in fraud prevention.
Standard Chartered Singapore has incorporated Canny into its efforts, with the mascot set to feature prominently at the Standard Chartered Singapore Marathon on December 1.
Two ABS Ekiden teams will be participating in the race wearing Canny-themed T-shirts to further enhance awareness efforts.
ABS Director Onguan Ibn said:
“We all must do our part in the fight against fraud, and we look forward to working with Canny to further strengthen our ongoing national anti-fraud efforts.
We believe Canny, as a colorful mascot, is a powerful visual cognitive circuit breaker that empowers customers to be their own heroes in the fight against fraud. Over time, Canny will become an anti-fraud visual in everyone’s mind, constantly reminding customers to stop, look, and don’t click yet. ”
Andrew Chia, Head of Wealth and Retail Banking, Singapore, ASEAN and South Asia, Standard Chartered Bank, said:
“We are proud to support the launch of Canny by introducing our mascot at the next marathon. As Singapore’s largest regional race, with nearly 55,000 runners participating, this , is a valuable opportunity to educate the public and help customers recognize and avoid fraud before it causes harm.
At Standard Chartered, we continually enhance our detection mechanisms as well as our security features, such as the release of Money Lock, to provide a secure banking experience for our customers. ”
Featured image credit: Edited from freepic
