NEW DELHI, June 06, 2024: Adobe (Nasdaq: ADBE) today announced the general availability of Adobe Experience Platform (AEP) AI Assistant, previewed at Adobe Summit in March 2024. This new service increases the productivity of experience professionals through generative AI while democratizing access to enterprise applications by bringing more individuals into content creation and insights workflows. AEP is the solution of choice for organizations to build a single view of the customer and engage with them across any channel, and is used by leading brands such as The Coca-Cola Company, Major League Baseball, Marriott International, General Motors, TSB Bank, and Real Madrid. With AEP AI Assistant, brands can now deliver value to organizations through a conversational interface that enables deeper data understanding and streamlines workflows.
The AEP AI Assistant is embedded in Adobe Experience Cloud applications, including the Real-Time Customer Data Platform, Adobe Journey Optimizer, and Customer Journey Analytics, to answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys. These capabilities are enabled through generative experience models that capture knowledge and insights into Adobe products based on an organization’s specific data, campaigns, audiences, and business goals — all while staying on brand and keeping privacy first.
“AI assistants are driving a paradigm shift within enterprise software, significantly lowering the barrier to entry for new use cases and first-time users,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “Given the scale of profiles, campaigns and interactions already processed in Adobe Experience Platform – including 40 petabytes of data and 5 billion edge interactions per day – Adobe is uniquely positioned to deliver an out-of-the-box solution that can leverage data to deliver insights and automation.”
AEP AI Assistant features include:
• Product Expertise: The AEP AI Assistant performs a variety of operational tasks, providing insights to users of all backgrounds and experiences, reducing the time spent investigating and resolving issues. For example, practitioners can now tap the AEP AI Assistant to quickly answer product-related questions such as “How do I create an audience segment?” or “What is an identity map?”, quickly troubleshooting unfamiliar scenarios and reducing the need to open support tickets. Users can also gain operational insights about datasets, audiences, and journeys with questions like “How often are segments being used?” without running SQL queries.
• Content generation and automation: Brands will soon be able to leverage AEP AI Assistant to generate everything from new customer experiences to audiences for personalization campaigns to data analysis visualizations. This includes generating entire marketing assets such as emails and web pages with copy, design, and images via Adobe Firefly, thereby encouraging constant experimentation. AEP AI Assistant also provides auto-generated creative briefs from existing assets such as PDFs, slide decks, and Word documents, accelerating content production. To support automation, AEP AI Assistant helps teams take the heavy lifting out of the process, from organizing data segments into folders to ensuring AI-generated content meets brand-approved standards.
• Predictive insights and recommendations: Upcoming capabilities will enable teams to use the AEP AI Assistant to simulate outcomes and more accurately optimize marketing activities in less time. Users will have access to predictive insights that answer complex questions like, “How many conversions can I expect from this segment?” and “How would that change if I applied additional segment filters?” in seconds instead of days. The AEP AI Assistant can also recommend next-best actions, such as custom promotional offers for specific customer groups, ultimately driving more conversions.
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