Hamdard Invests in SIG’s Aseptic Carton Technology to Meet Diverse Consumer Demands
Hamdard Laboratories India (Food Division), known for its health and wellness products and beverages, has partnered with SIG to leverage the company’s advanced aseptic carton packaging and filling solutions. SIG’s fast and flexible filling technology enables Hamdard to meet the changing consumer needs in terms of affordability, right size, long-lasting quality and convenience.
Hamdard selected a SIG XSlim 24 aseptic filling machine to operate at its manufacturing plant in Aurangabad, Maharashtra. This advanced filling machine has the capacity to fill 24,000 SIG XSlimBloc carton packs per hour and has the flexibility to fill nine different volume sizes, ranging from 80 ml to 200 ml, on the same filling line. Changeover time when switching between pack sizes is less than 15 minutes. This flexibility allows Hamdard to easily and quickly right-size products based on consumer demand.
Vandana Tandan, Market Head, India & Bangladesh, SIG: “Hamdard is one of the most recognized beverage brands in India and SIG is excited to partner with the company. This partnership will be beneficial for both SIG and Hamdard in expanding their presence across India. SIG’s advanced technology will enable Hamdard to maintain the highest quality standards for its products while adapting to changing market needs. We look forward to a promising long-term partnership.”
Hamdard will use SIG’s filling technology, for example, to package new varieties of its century-old iconic beverage brand RoohAfza in SIG XSlimBloc carton packs and sell milkshakes, lassi, juices, glucose drinks, coconut water etc. with straws. Hamdard also plans to partner with other industry players to explore co-packing opportunities.
Hamdard Laboratories India – CEO, Foods Division, Hamid Ahmed: “Our collaboration with SIG expands our packaging options and enables us to respond quickly to changing market and consumer preferences and behaviors. The unmatched speed and flexibility of SIG’s filling solutions will improve the efficiency of our production process and reduce our production costs.”
SIG’s cutting-edge filling technology will support Hamdard’s efforts to reach out to various consumer groups across India and overseas as the company aims to expand its reach and cover a wider price range. Furthermore, SIG’s technology will put Hamdard in a better position to reduce waste, save energy and shorten production times, highlighting the company’s commitment to building a sustainable future.
About Hamdard:
Hamdard Laboratories India (Food Division) is an iconic company with heritage brands such as RoohAfza. The company was founded by Hakeem Hafiz Abdul Majeed in 1906. Its largest brand, RoohAfza, enjoys a 50% market share in its segment and is a well-known brand across the market.
In recent years, Hamdard (Food Division) has expanded its portfolio by introducing new products like milkshakes, lassis, fruit juices, unsweetened version of RoohAfza, coconut water and glucose drinks. Hamdard has also entered the food segment with spices like Hamdard Charis, Saffron, Edible Oils (Olive Pomace Oil, KGMO), Honey and Vermicelli. The brand has a significant presence in its core market of North India. It is gradually expanding its reach across all business channels in India and overseas. For more information, please visit Hamdard. Hamdard
About SIG:
SIG is a leading solutions provider delivering better packaging for our customers, consumers and the world. With our unique portfolio of aseptic cartons, bag-in-box and spouted pouches, we partner with our customers to deliver safe, sustainable and affordable food and beverage products to consumers around the world. Our technology and unmatched innovation capabilities provide our customers with versatile packaging systems and solutions for innovative products and smart operations to meet ever-changing consumer needs. Sustainability is integral to our business and guides our journey to create better packaging – packaging that gives more to people and the planet than it takes away.
SIG was founded in 1853, is headquartered in Neuhausen, Switzerland and is listed on the SIX Swiss Exchange. The skills and experience of around 9,000 employees worldwide enable us to respond quickly and effectively to the needs of our customers in more than 100 countries. In 2023, SIG produced 53 billion packs and generated revenues of €3.2 billion. SIG also has an AA ESG rating by MSCI, a 13.9 (low risk) score by Sustainalytics, a Platinum CSR rating by EcoVadis and is included in the FTSE4Good Index. For more information, please visit our website.
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