The Maldives aims for ambitious and sustainable tourism growth, as highlighted by the Maldives Marketing and Public Relations Corporation (MMPRC) and Tourism Minister Ibrahim Faisal at the ongoing Arabian Travel Market (ATM) 2024 in Dubai. ing.
Minister Faisal’s vision
In his speech at ATM, Minister Faisal outlined visionary goals for the Maldives, including achieving a significant 6.5% increase in tourist arrivals and realizing the ambitious goals of the Five-Year Tourism Master Plan. did. In this plan, by 2027 he envisions 2 million visitors and a staggering $6 billion in annual revenue.
“Our vision goes beyond luxury,” Minister Faisal said. “Sustainability is not just a buzzword for us; it is a core principle guiding our development.”
Large delegation and strategic presence
In line with this vision, MMPRC, together with 123 tourist facilities and 253 representatives, is showcasing the “Sunny Side of Life” at ATM. This four-day event is a key platform for the Maldives to connect with travel professionals, forge new partnerships and position itself as a leader in luxury, sustainable and safe travel experiences. The large delegation from the Maldives reflects the country’s commitment to the Middle East market, which is an important source of tourists.
Unique stands and multifaceted experiences
The presence of ATMs in the Maldives cannot be overlooked. Visitors are greeted by his 517.5 square meter two-storey stand that reflects the ever-changing colors of the Maldives’ tropical atmosphere. Inside, attendees can take part in productive meetings, participate in media interviews, and experience the beauty of the Maldives through 360-degree video booths and cultural performances.
Beyond the stand: events and promotions
MMPRC is planning several events to further increase the presence of the Maldives. These include a press conference for media representatives, a raffle to win free holidays, and the launch of new travel resources showcasing the diverse attractions of the Maldives. Notably, the Maldives has also been nominated in his four categories at the World Travel Awards.
Focus on sustainability and entrepreneurship
Maldives is in line with ATM’s theme ‘Transforming Travel through Entrepreneurship’, demonstrating a commitment to sustainable practices and supporting tourism entrepreneurs. This initiative positions the Maldives as an ideal destination for environmentally conscious travelers.
Consolidate key markets
The Middle East is an important source market for the Maldives. MMPRC conducts year-round marketing activities to solidify the Maldives’ position as a top travel destination in the region. These efforts include stakeholder collaboration, media awareness trips, targeted marketing campaigns, and strategic partnerships with airlines.
The Maldives aims to attract more tourists from the Middle East and solidify its position as a leading travel destination by showcasing its natural beauty, diverse tourism options and commitment to sustainable practices. I am.
