Google’s Gemini has announced extensions to integrate with external platforms. That YouTube extension is public and can be enabled in Gemini settings behind the Extensions tab.
This extension allows users to search and summarize YouTube videos within Gemini.Here’s how it helps video marketing.
Find popular videos
YouTube’s native search is highly personalized by viewing history and subscriptions. To see non-personalized results, searchers must log out or use their browser’s privacy (“incognito”) mode. Still, results vary from user to user.
Additionally, exporting search results from YouTube is tedious as you have to copy each video’s URL without any parameters.
Gemini extension generates top 5 search results without it Personalization. Users can watch any video within Gemini without affecting their viewing history on YouTube.
Watch YouTube videos without leaving your Gemini. Click on the image to enlarge.
Simply display the prompt:
Search for (keyword) on @YouTube
Or create more advanced prompts.
Search for (keyword) on @YouTube and return the results as a table containing the video title (link), number of views, and author name (link).
My results for the query “How to build a website” are below. I have reproduced the Gemini chart for this article.
Generate video ideas
Like other generative AI platforms, Gemini good brainstorming tools. You can suggest video topics to help you research and adjust. The YouTube extension allows you to find competing videos on each suggested topic.
My prompt is:
My target phrase is “How to create a website.” Generate specific video ideas for that audience on @YouTube.
Gemini has two suggestions:
- Build a website using HTML in under 30 minutes (for beginners who want a quick and easy introduction).
- Creating a simple portfolio website using HTML and CSS (for people who want to showcase their work online).
The following prompt (Link):
Search @YouTube for each idea and create an example.
Gemini’s results are great ranking videos for each idea.
Gemini has created a top-ranked video for each idea in this partial list. Click on the image to enlarge.
Improve your video description
Gemini’s YouTube extension allows you to create and add detailed descriptions of videos on YouTube. Clickable timestamp.
In my testing, Gemini responds better to one task per prompt. My first reference was Brian Dean’s YouTube video “SEO for Beginners: Rank #1 In Google (2023).”
@YouTube Summarize this video by pulling out the key takeaways and action items (links).
Gemini’s answer is:
The main points and action items are:
Find less competitive companies Trending long tail keywords:
- Use Google Autocomplete to find these keywords.
- Look for keywords that are more specific and answer the user’s question in detail. For example, instead of targeting broad keywords like “skincare routine,” target long-tail keywords like “skincare routine for dry skin.”
Create high-quality content that meets search intent.
- When creating content, be sure to help users answer the questions behind their search queries.
- Focus on providing value and insight rather than just creating generic content.
- Look at the content structure of websites like Investopedia. Your website answers your questions directly and clearly.
Optimize your content for on-page SEO.
- Include your target keyword in the title, the first few hundred words of your content, and several times throughout your content.
Optimize your content for user experience.
- Make sure your content is easy to read and navigate.
- Break up your text using short paragraphs, subheadings, and bullet points.
- Frontload value by placing the most important information at the beginning of your content.
Build backlinks to your website.
- Create link-worthy content, including content with unique data and insights.
- Target specific statistics in your niche that other websites may want to cite.
The next prompt is:
Add timestamps to each key point from your video. Format: mm:ss.
Below is Gemini’s response with clickable timestamps.
- Target low-competitive long-tail keywords that are trending but not yet mainstream (01:53)
- Create content that meets search intent and gives searchers exactly what they’re looking for (02:51)
- Optimize your content for on-page SEO by adding keywords to your page several times (04:11)
- Optimize your content for the user experience by helping users get value as quickly as possible after visiting your site (04:22)
- Build backlinks by being a source of niche-specific statistics (05:04)
