If you search for e-commerce books on Amazon, you’ll find a jumble of get-rich-quick titles, such as “Making Money Online Has Never Been So Easy.” A book for beginners, such as indie authors who don’t have much business or marketing know-how. There are also books written by consultants who are trying to promote their businesses.
Moreover, e-commerce encompasses a very wide range of strategies and disciplines. startup, ease of use, A.I. — that there is no single authority. It takes time to skim through reviews. To make your search easier, here is a list of his 10 veteran authors on e-commerce success.
Jonah Berger
contagious
Berger, a professor at the Wharton School, writes about the science of influence, persuasion, and word-of-mouth marketing. His best-selling books includeContagious: Why do we become epidemics?,””Catalyst: How to change people’s minds,” and “Invisible influences: the hidden forces that shape behavior” These titles are available in multiple formats and languages, including Spanish, French, Italian, and Chinese, demonstrating the worldwide appeal of his ideas.
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robert cialdini
influence
Cialdini has dedicated his entire career to the rigorous study of what makes people say “yes” to requests, and is a renowned expert on the science of persuasion and how to apply it ethically in business. It’s home. his “New and Expanded Influence: The Psychology of Persuasion‘ is a New York Times bestseller. He has written and lectured extensively on his influence and persuasion.
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Seth Godin
become the key
Mr. Godin sold Yoyodyne, the internet startup he founded in the 1990s, to Yahoo and served as the platform’s vice president of direct marketing. A popular and prolific speaker and author on modern marketing, he has published over 20 of his books, including:Purple Cow, new edition: Transform your business by being remarkable,””Permission marketing that turns strangers into friends and friends into customers,” and “Kaname: Are you indispensable?”
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Anne Handley
everyone is writing
A digital marketing pioneer, Hundley is the author of bestselling books on content marketing.Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that attract customers and boost your business.‘ has been translated into 9 languages. Her second book is “Everyone Writes: Your go-to guide to creating outrageously good content”
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steve krug
don’t make me think
Krug’s first book, Don’t Make Me Think, is a classic and widely cited guide to web usability, and his work with companies like Apple, Netscape, AOL, and Lexus has made him a popular I became a speaker and consultant. Don’t Make Me Think, Revisited: A Common Sense Approach to Web (and Mobile) Usability was published in 2013 and is still tagged as a bestseller on Amazon. Second edition.
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charlene lee
open leadership
Lee is a popular commentator and keynote speaker, focusing on the impact of emerging social technologies. She is the author of “.Open Leadership: How Social Technology is Changing Leadership, Disruption Mindset: Why Some Organizations Transform and Others Fail” and co-author of the critically acclaimed bestseller “Groundswell: Winning in a world transformed by social technology‘ has been corrected and updated.
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donald miller
Building a story brand
Mirror updateBuilding a Story Brand 2.0: How to make your message clear so your customers listen” is scheduled to be published later this year. His other bestsellers include “Marketing made simple” and “How to grow a small business” He has also written books on coaching and spirituality.
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jacob nielsen
usability engineering
Nielsen is considered the world’s leading expert on web usability, having been writing on the subject since 1995. over a dozen books He writes or co-authors on all aspects of usability, including mobile, multimedia, and hypertext, as well as usability design and coordination. “usability engineering” is the most popular.
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david meerman scott
news jacking
Scott’s classicNew rules for marketing and PR‘, now in its 8th edition, is an authority in the field. Various editions have been translated into multiple languages. Other books include “Newsjacking: How to inject ideas into breaking news and generate massive media coverage” and “Marketing Lessons from the Grateful Dead: What Every Company Can Learn from the Most Iconic Band in History”
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Gary Vaynerchuk
Points to note when day trading
Vaynerchuk, known to his many fans as “Gary Vee,” turned his family’s $3 million-a-year brick-and-mortar liquor business into a $60 million online wine retailer in the early 2000s. . He is also the co-founder of restaurant reservation platform Resy and three digital media companies. In 2017 Forbes named him a top social influencer.he wrote 7 books About wine, entrepreneurship, and social media. His latest work is “Day trading dos and don’ts: How to actually build your brand and sales in the new social media world‘ will be released next month.
