before starting social media marketing strategy for you e-commerce To get started on your business, you first need to have an overview of the distribution of social media usage.Given the Popularization and expansion of use of social media These days, your marketing efforts should start by focusing on the platforms where most of your content is found. Target audience. To do this, you need to find out which social media platforms have the largest user base.
Social media ranking: key points
- As of April 2024, Facebook tops the list of most popular social media platforms by number of users, with nearly 3.1 billion users worldwide.
- Four out of the 10 most popular social media platforms are owned by Meta. These are Facebook, Instagram, WhatsApp, and Facebook Messenger.
Most Popular Social Media Platforms: Ranked by Number of Active Users
|
social media platform |
Number of global users (as of April 2024) |
|
1. Facebook |
3.065 billion |
|
2. YouTube |
2,504 million |
|
3. Instagram |
2000000000 |
|
4.Whatsapp |
2000000000 |
|
5.TikTok |
1,582 million |
|
6.WeChat |
1,343 million |
|
7. Facebook Messenger |
1.01 billion |
|
8. Telegram |
900 million |
|
9. Snapchat |
800 million |
|
10. Douin |
755 million |
Which social media platform will have the largest user base in 2024?
According to the latest statistics, Facebook continues to hold a strong position as the world leader. king of social mediaand 3.07 billion active users That is, an estimated 3 out of 5 people 5.17 billion social media users Facebook has active users all over the world.
Facebook stats and social media rankings say it all. Not only is it the social media platform with the most active users, it also ranks as one of the apps where consumers spend the most time. Her Android users around the world spend 19 hours and 27 minutes each month on the Facebook app.
Second place on the list of the most popular social media platforms in 2024 is YouTube, with just over 2.5 billion active users, which is 81.7% of the number of Facebook users.
given that 500 hours With 500 videos uploaded to YouTube every minute around the world, getting your video noticed can seem like a daunting task.But also consider these YouTube statistics: 1 billion hours of video are watched on YouTube every day, and a quarter of people say they discover new products through YouTube ads.
The third and fourth most popular social media platforms are WhatsApp and Instagram, with 2 billion active users each. By the way, both are owned by Meta (formerly Facebook), the same parent company as Facebook.
Further down the list are TikTok and WeChat. Chinese version of WhatsApp, with 1.58 billion and 1.34 billion users worldwide, respectively. Only these six social networks boast more than 1 billion active users worldwide.
Following WeChat, Facebook Messenger is another Meta-owned entity with 1.01 billion users worldwide. This social media ranking clearly shows Meta’s dominance. Of the seven most popular social media platforms, more than half are Facebook, WhatsApp, Instagram, and Facebook Messenger.
One of the telegrams, The world’s most popular messaging appIt ranks next with 900 million users worldwide. Snapchat and Douyin, the versions of TikTok available in China, round out the ranking of the most popular social media platforms, with 800 million and 755 million active users, respectively.
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Frequently asked questions about popular social media platforms
What are the social media trends for 2024?
- Augmented reality: Augmented reality (AR) will continue to be a major trend in 2024, with more businesses and organizations leveraging AR to engage with customers on social media.
- Video content: Video content will continue to be a major trend in 2024, with more businesses creating interactive and engaging videos for their social media accounts.
- Chatbots: Chatbots will continue to grow in popularity, with more businesses and organizations using them to answer customer questions and provide support.
- Social Shopping: Social shopping will also become increasingly popular as businesses use social media to showcase their products and services and allow customers to purchase directly from their social media accounts.
- Influencer Marketing: Influencer marketing will continue to be a powerful tool for businesses in 2024 as they leverage the influence and authority of influencers to promote their products and services.
- Social advertising: Social media advertising will continue to be an important part of social media strategies in 2024 as businesses target ads to specific user interests.
Which social media platform is best for marketing in 2024?
It depends on the type of marketing you’re trying to do and who your target audience is. In general, the most popular social media platforms for marketing in 2024 are expected to be Facebook, Instagram, X (Twitter), and YouTube.
What is the next big social media site?
It’s difficult to predict what the next big social media site will be because the popularity of different sites can change unexpectedly and quickly. However, there are several potential competitors that are gaining attention, including TikTok, Vero, and MeWe.
What are the most active social media platforms in 2024?
It is impossible to predict which social media platforms will be the most active in 2024. However, the most popular social media platforms in 2023 include Facebook, Instagram, Twitter, YouTube, and TikTok, and these platforms are likely here to stay. It will be popular in 2024.
