TRIBE, Accor’s design-led mid-sized brand, is counting down the days until it launches in New Zealand.
On track to open this summer, TRIBE Auckland Fort Street will be the brand’s first address in the country, bringing guests and locals together with a community of like-minded entrepreneurs and adventurous travelers. serves as a stylish destination to work, play and relax. .
Located on Fort Street, just a stone’s throw from the heart of Britomart and the Commercial Bay precinct, the hotel brings a bold design edit to the Auckland hotel world, offering 60 compact yet ultra-comfortable rooms equipped with the latest technology. rooms, lobby bar, terrace and social hub.
Accor says TRIBE Auckland Fort Street will prioritize intelligent, functional, design-led spaces that “give guests everything they need and nothing they don’t.” As a design-focused hotel, common areas are designed as focal points with iconic design objects, contrasting colors and surprising details chosen with comfort and style in mind.
Adrian Williams, Chief Operating Officer PM&E, Accor Pacific, said: “His introduction of TRIBE to New Zealand is the cornerstone of our expansion strategy across the region, introducing brands and hotels that respond to the needs and desires of modern travellers.
“Today’s travelers are looking for simplicity, affordability, and connectivity in a design-driven environment. They know that comfort and fair price can coexist, and that’s what TRIBE Hotels offers. In other words, we offer smart, stylish and comfortable spaces at affordable prices.
“We are delighted to partner with CP Group and bring this unique concept to New Zealand with TRIBE Auckland Fort Street. With a bold personality and a socially connected culture, this hotel will attract travelers and locals alike. It will be a hub that excites and inspires both people.
“We know TRIBE will resonate with guests both within New Zealand and internationally, and we look forward to unveiling the brand’s first address here.”
CP Group said: “TRIBE Auckland Fort Street will be a new kind of hotel that not only offers accommodation, but also functions as a social and collaboration space.”
modern travel
Born in Australia in 2017 from the visionary minds of Mark and Melissa Peters, Accor says TRIBE embodies the essence of modern living and travel. His 15 hotels in his TRIBE around the world are just the beginning, with more than 40 of his hotels currently under development, including flagships in France and the UK.
Accor operates luxury to economy hotels in Australia, New Zealand, Fiji and French Polynesia, including Sofitel, MG Gallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Handrite Collection and Novotel. It operates 19 international brands. , TRIBE, Mercure, BreakFree, ibis, ibis Styles, ibis budgetas well as Ennismore’s SO/.
