Canada is clearly a major global player in bulk commodity and animal protein trade. Additionally, increased domestic processing of plant-based proteins and pulse-based ingredients over the past five years has created more opportunities for processors to ship these types of products around the world.
Bill Greuel, CEO of Protein Industries Canada, said the same trend in ASEAN countries in the Indo-Pacific region where customers are purchasing more livestock-based protein is also driving a shift towards plant-based proteins and raw materials. said to be increasing demand.
The ASEAN region consists of 10 countries, including Thailand, Singapore, and Malaysia, and has more than 675 million consumers. According to Greuel, this large population is moving into the middle class with more disposable income, and they are spending more of that disposable income on food and a disproportionate amount on protein. He says he is spending.
Gruel added that more customers in the region are looking for products that also have sustainability aspects.
But do we demand equal opportunity? For Canada to become a major supplier of plant-based foods and ingredients to the Indo-Pacific region, there are still challenges to overcome, including product education and use, relationship building, and maintaining a focus on products Canada can and will produce. There are some tasks that need to be done. On a scale. Here at home, there is also the challenge of securing the investment needed to continue to evolve and drive the raw material processing sector, says Greuel.
Listen to the full discussion with Bill Greuel.
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