AI Overview, Google’s generated AI search feature, is now available to all users. Google called it the “Search Generation Experience” and tested it for several months.
The AI Overview summarizes search results for some queries, but Google doesn’t reveal percentages. This feature has two versions of him.
- Scalable AI answers appear at the top of search results, pushing organic search listings further down the page.
- Click the “Generate” button to create the summary.
The latter is less cumbersome, but I haven’t seen any statistics on which is more frequent.
AI summaries often include links pointing to sources. Google claims these links are more “clickable” than traditional organic listings, meaning they’re more visible. Google doesn’t provide AI click data, such as in Search Console, so we can’t verify this information.
However, I question Google’s claims, as links often don’t appear until you expand the AI answer. For example, if you search for “How to choose a career,” you’ll see an AI-powered answer, but the source link won’t immediately appear.
Searching for “how to choose a career” will give you an AI-powered answer, but the source link won’t immediately appear. Click on the image to enlarge.
The content provider is block google Prevent information from appearing in the summary using excerpt, max snippetor Snippet of data Meta tag. However, they can all impact your organic search listings. We recommend waiting a bit before making a decision, but if you experience a drop in overall organic clicks for important queries, it’s worth a try.
Pay attention to important pages In case of traffic loss Via Search Console and Google Analytics 4. Identify queries with low clicks and search for potential AI summaries in Search Console.
Despite widespread concerns, it is impossible to assess the impact of AI Overview on traffic at this early stage. Last month, I covered the following third-party research. Impact of SGEas it was partially open to the public at the time.
Organic search traffic has been declining in recent years due to a variety of factors. new section on the search results page. AI Overview is likely to continue this trend.
Still, it’s important to monitor traffic loss.
You can optimize your page to appear in the overview. last year,”SEO for SGE”, we have listed some basics.
- Create relevant content that addresses all kinds of problems for your target audience.
- Optimize your product pages and categories based on user needs.
- Structure your site to surface popular topics.
- Get external links to key pages. Links, among other things, facilitate discovery and knowledge graphs. These are especially important for co-citation links, which place your site next to known entities and gradually become one through their association.
- Use Google’s submission tools. The AI summary is displayed because organic rankings are the only way Gemini shows them.
Index and ranking
My main point is this. The AI summary depends on the current ranking of each query. In that respect, SEO hasn’t changed. This is still intended to index pages and rank them for relevant queries.
