master card and sales force announced new integrations aimed at strengthening its trade dispute process.
The partnership aims to provide consumers with a safer and more efficient shopping experience by streamlining transaction dispute resolution and reducing associated costs.
New integration with Salesforce’s Financial Services Cloud (FSC) master Card”Dispute resolution services such as Ethoca Alerts and Ethoca Consumer Clarity.
This collaboration enables a more efficient and transparent dispute management process, providing financial institutions with real-time notifications and detailed transaction insights.
Incorporating these services into FSC provides bank agents and team members with a comprehensive view of disputes from start to finish, ultimately improving the customer experience.
Transaction disputes and chargebacks, where consumers request refunds for unrecognized transactions, are a major challenge for the payments industry.
Estimates suggest that 337 million chargebacks could occur annually by 2026, a 42% increase from 2023 levels.
This integration will be available immediately to Salesforce FSC customers.
johan gerber
said Johan Gerber, Executive Vice President of Security and Cyber Innovation at Mastercard.
“Technology has helped make the checkout experience faster and better, especially when shopping online. But every disputed transaction not only creates stress for consumers, but also for merchants and financial institutions. This can lead to resource pressure and increased costs.
Through this partnership, we are adding tools that make it easier and faster for banks and merchants to resolve disputes, giving them more confidence in the payment methods they choose. ”
Elan Agrios
said Eran Agrios, senior vice president and general manager of financial services at Salesforce.
“Our partnership with Mastercard is a testament to our shared vision of using trusted data and innovative technology to streamline processes and deliver superior customer experiences through the Einstein 1 platform.
We worked with the Mastercard team to reimagine the entire trade dispute process, combining the power of Salesforce’s CRM, data, and AI with Mastercard’s dispute resolution capabilities to create an end-to-end solution that benefits our joint customers. We provide. ”
Featured image credit: Edited from freepic
