The economy is showing some signs of recovery. But things remain fragile. The key is to learn to accept the uncertainty of your financial situation. That includes understanding that consumer expectations are constantly changing. Frankly, there is a lot for businesses to deal with, and adaptation is not optional.
A flexible mailing and delivery strategy is your best bet this year. And the best foundation for this strategy is within his Stamps.com. ShipStation has also created a 2024 e-commerce benchmark report to help your business succeed. Here are tips for mailing and shipping in 2024 and beyond, with the help of ShipStation and Stamps.com.
Perfect your online presence
One of the overarching themes for 2024 is to meet customers where they are. This includes meeting customers online through your website. social media platform. By taking the time to develop your online presence, you can expand your reach and reach a larger audience. in fact, 48% of companies plan to increase their marketing budget this year alone. This means having an online presence is no longer an option.
but, 9% of companies say labor and materials shortages are the biggest challenge to growth. Maintaining an online presence can seem impossible when you have a small staff. The good news is that you can improve your social media game with a few small adjustments.
For example, check your contact information, logo, biography, and website. Do customers have access to all of the latest information? Also, make sure your address is displayed correctly. If customers can’t find your business, they can’t use your services.
Finally, consider investing in a social media scheduling program or pre-scheduling your posts when and where you can. This way, your customers will see consistent content when browsing your platform. You can also set aside specific shooting or content creation times during the week. This allows staff to build a backlog of content without leaving their day-to-day work.
Take advantage of discounted premium shipping options
Customers can be divided into two groups: digital natives and digital adopters. Digital natives are people under the age of 45 who grew up with technology. Digital adopters are people over the age of 45 who have had to learn how to use technology. Within this generational difference, there are also differences in delivery preferences. for example, 66% of digital adopters and 33% of digital natives say they would never pay for a premium streaming service.
These groups have specific expectations, but when sending important documents, premium delivery options may be the only option. To compete with premium delivery fees, Stamps.com offers the following services to our customers: Discounted Fee. You can also compare prices in real time using our pricing browser. You always get the best rates and premium services, so your time-sensitive documents arrive exactly when you need them.
Provide tracking links wherever possible
We’ve all impulsively checked our tracking links. Click again and again and wait for the latest update. And for important documents and packages, tracking is even more important. 42% of consumers want regular updates about their packages in transit. With Stamps.com you can: Shipping notification email.
Customers receive updates on major delivery events and tracking links. You can also customize these notifications with your business logo, color scheme, and more. This allows clients and customers to know exactly when important documents and shipments will arrive, while keeping repeat business in mind.if you are interested in us brand tracking emailplease contact our support team at 1‑855‑889‑7867.
Offer and buy more insurance
Consumers are considering their insurance options when shopping for services online. His 10% of consumers even say that not offering insurance makes them less likely to shop with a brand in the future. This same mindset can be carried over to other companies and offices that we work with as clients and partners.
Important documents such as invoices, payroll information, and legal documents need to be mailed and shipped securely. If these documents are lost or damaged in transit, legal proceedings, payments, and overall operations can be delayed. Airlines offer several insurance and declared value options. However, for important documents or luggage, we recommend adding more coverage to be prudent.
parcel guard We’ve partnered with Stamps.com to provide you with affordable coverage up to $10,000*. Additionally, both domestic and international packages and mail are covered. ParcelGuard Shipping Insurance. Adding ParcelGuard coverage is easy. Just enter the amount of insurance you need. We will calculate the fee and add it to your account.
find the perfect strategy
2024 could be more stable than a few years ago. However, there is always the possibility that you will run into financial difficulties. Even as the economy fluctuates, Stamps.com has a stable solution. We can help you meet changing consumer expectations while saving time and money.
Don’t let the stress of the unknown affect your business. Download the full 2024 Ecommerce Delivery Benchmark report to be prepared for any situation.
Download ShipStation’s 2024 Emmerce Delivery Benchmark Report
