While almost half (46%) of global consumers are increasing their consumption of climate-conscious products, the vast majority (85%) have experienced the devastating impacts of climate change, according to PwC’s annual Voice of the Consumer survey, this year titled “Voice of the Consumer Survey.”Reduce the consumer confidence deficit. “
PwC surveyed 20,662 consumers across 31 countries and territories in January and February 2024. Respondents were aged 18 and over and were asked about a range of topics related to shopping behavior, emerging technologies and social media.
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Survey shows shoppers around the world are concerned about their trust in the social media industry Safety and reliability.
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Furthermore, 83% of respondents Protection of Personal Data It is crucial for businesses to gain customer trust.
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Additionally, consumers seek a personal connection when discovering new brands and products: The survey found that 55% of respondents prefer to visit a brick-and-mortar store and interact with a sales associate, 49% rely on recommendations from family and friends, and 46% choose to browse online.
