Crown & Champa Resorts (CCR) is proud to announce that Ahmed Shaheen has been promoted from Head of Sales & Marketing to Chief Commercial Leader. With a distinguished career spanning over 27 years, Shaheen’s journey from Billing Clerk at Crown Company’s Rangali to his recent promotion to Chief Commercial Leader at CCR is an epitome of dedication, perseverance and leadership in the hospitality sector.
Shaheen’s promotion is a testament to his unwavering dedication and passion for excellence. From his humble career in various departments at Veligandu to the pivotal role of Director of Sales & Marketing at Crown & Champa Resorts, Shaheen has always demonstrated the ability to overcome challenges and lead his teams to success.
During the turbulent times of the COVID-19 pandemic, Shaheen demonstrated leadership by skillfully leading his team through market volatility and uncertainty. His strategic vision, coupled with his ability to inspire and motivate people, played a pivotal role in maintaining the highest levels of occupancy and revenue levels despite adversity.
Shaheen’s journey is not just a story of professional achievement but also one of continuous learning and growth. With a Bachelor of Hotel Studies from the National University of Maldives and Taylor’s University, Malaysia, Ahmed’s pursuit of excellence led him to enroll in the General Manager Programme at Cornell University, USA in 2024 to further hone his skills and knowledge.
His expertise spans multiple disciplines, from sales, revenue optimization and distribution to marketing, digital marketing and hotel operations. Shaheen’s holistic approach to developing and executing business strategies has been instrumental in fostering fruitful partnerships, driving multi-million dollar growth and establishing Crown & Champa Resorts as a market leader.
“Shaheen’s professional accomplishments speak volumes, but what truly sets him apart is his unwavering optimism, professionalism and commitment to excellence. In the hospitality industry, his impact is not only felt, but respected and is sure to inspire all who interact with him.” Mohamed Soler, Chief Operating Officer of CCR, said:
In his new role as Chief Commercial Leader for CCR, Ahmed will embark on a new chapter, spearheading the organization’s commercial efforts including revenue, e-commerce, public relations, marketing, communications and sales departments. With his visionary leadership and unwavering dedication, Ahmed Shaheen continues to inspire and shape the future of hospitality, setting new standards of excellence in the process.
“I am incredibly honoured and excited to take on this new role and embark on this new journey. To me, this is more than just a personal achievement; it is a testament to the unwavering commitment to excellence that characterises our resort collection. I am delighted with the opportunity to contribute to the resort’s continued success and ensure each and every guest experiences the warmth, hospitality and luxury that Crown & Champa Resorts are renowned for.” Shaheen pointed out.
Ahmed Shaheen’s journey is not only a testament to his personal achievements but also a beacon of inspiration for aspiring leaders in the hospitality industry, demonstrating the power of resilience, passion and unwavering commitment to excellence in shaping destinies and transforming dreams into reality.
