Two John Deere dealers in Alberta have announced plans to combine their operations under a new brand name next month.
Martin Deereline and Agland plan to combine operations under the new name “Horizon Ag and Turf” effective July 31, 2024, subject to all necessary approvals being received.
Martin Deerline, founded in 1965, has 10 locations across the province: Edmonton (2), Warburg, Mayerthorpe, Westlock, Barrhead, High Prairie, Falher, Wetaskiwin and Calgary. Agland was founded in 1957 and has three locations: Lloydminster, St. Paul and Vermilion.
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“This partnership marks a major step forward in our strategy to continue building a strong, relevant business focused on the three pillars of our business: looking after our staff, customers and suppliers. Both companies have longstanding success in the agriculture, construction and turf businesses, so this is a natural step for us.” – Cam Kay, GM of Agland
“Martin Deerline and the Agrand team have been neighboring dealers and friends for nearly 60 years, and we are excited about this opportunity. Now we will be able to increase our inventory, add product specialists and provide more timely and innovative solutions.” – Cam Martin, CEO of Martin Deereline
“Both teams have built businesses on the foundation of premium brand offerings, underpinned by strong values, a love of the business and a desire to deliver an exceptional experience for their customers. We are excited about the future of this partnership.” – Darren Lindsay, Operations Manager at Agrand
Cam Kaye will serve as CEO of the newly formed Horizon Ag & Turf, while Cam Martin (Edmonton) and Darren Lindsay (Lloydminster) will serve as operations managers for the regional dealer locations. Merrill Martin (Edmonton) and Wayne Payre (Westlock) will join Martin, Lindsay and Kaye on the Horizon board of directors.
Financial terms of the merger were not disclosed.
