Start Dropshipping Business on Shopify That’s easy. Can you find customers? That’s where the real challenge begins.
One way to expand your store’s customer base is List your products on Walmart’s website and apps. Becoming a Walmart Marketplace seller gives you access to millions of online shoppers.
Let’s take a look at what it means to dropship at Walmart and how Shopify can make the process easier.
What is Walmart Dropshipping?
Walmart dropshipping is the process of selling products from third-party suppliers on Walmart.com and the Walmart mobile app. Once a sale is made, the third-party supplier fills the order on an order-by-order basis. Walmart Supplier Requirements.
By listing their products on Walmart, drop shippers can gain access to a huge number of shoppers, and integrations with platforms like Shopify simplify the process, allowing merchants to publish and manage their store’s products on Walmart and other marketplaces.
Why dropship at Walmart?
meanwhile Amazon remains the largest online retailer, with Walmart cementing its position as No. 2. By 2023, Walmart.com is expected to surpass Amazon as the largest online retailer. Approximately 6.4% They hold 100% of the e-commerce market share and attract over 100 million visitors per month. By dropshipping on Walmart, you can reach this huge audience and Increase traffic to your site.
Benefits of Listing Dropshipping Products The biggest benefit of being on the Walmart Marketplace is the exposure you get to a ton of potential buyers. This exposure takes the pressure off of you having to attract customers on your own.
How to Start Dropshipping on Walmart
1. Become a Walmart Marketplace Seller
To start selling on Walmart.com, Sign up as a Walmart Marketplace sellerThere is no fee to become a seller, Referral fee Similar to Amazon and eBay fees, they charge a fee per item sold.
To register you will need:
- Business Tax ID or Business License Number
- Proof of company name and address
- Your business’s sales history
- The product includes GTIN or european union Numbers
The product to be sold is from Walmart. Prohibited Items PolicyFor example, we cannot sell alcoholic beverages or cosmetics that require refrigeration.
As part of the sign-up process, Walmart requires sellers to fill out a lengthy application. They must demonstrate that their dropshipping store can reliably ship products and handle returns. This is the most difficult part of the approval process for a dropshipping business. Suppliers must meet Walmart’s fulfillment requirements, which are beyond the store’s control.
New businesses cannot apply to become a Walmart seller, Walmart must review sales history and verify established company credentials such as Taxpayer Identification Number (TIN), tax classification, business address, customer service email, and customer service phone number.
Seller verification may take several days, and if you’re outside the US, you may need to provide additional verification information.
2. Link your Shopify dropshipping store
Once you’re a Walmart Marketplace seller, your next step is to upload your product catalog to Walmart Marketplace, which makes your products visible to shoppers on Walmart.com.
Here’s how to sync your inventory using Shopify:
- download Marketplace Connect App It’s available on the Shopify app store, and it’s designed to link your store to marketplaces like Walmart.
- Launch the app, select Walmart from the home screen, and follow the on-screen instructions to connect your Marketplace account.
- To link your store and merchant account, enter your Walmart merchant credentials.
Follow these steps If the merchant credentials are not found.
3. List your products on Walmart
Before selling products at Walmart, Mapping product identifiers to Marketplace Connect. Make sure each product you plan to list on Walmart has an identifier, such as a GTIN or UPC number.
If the item you want to sell is already being sold by another seller on Walmart, list your item by submitting an “Offer to Sell.” In your offer, you’ll need to add product details like price, availability, and shipping terms. This information will be merged into your existing listing on Walmart under your seller profile.
On the other hand, if you want to introduce a product that is completely new to Walmart, create a new listing by submitting additional information. During the offer creation process, you’ll see a blue icon indicating that your product doesn’t exist on Walmart. This is your perfect opportunity to introduce something unique to Walmart shoppers.
Dropshipping Walmart Products
Some resources recommend using Walmart as a dropshipping supplier, where you list Walmart products on your store, take customer orders, place equivalent orders with Walmart, and have them fulfill your customer orders.
While it may be appealing to expand your product line by listing Walmart.com products on your own website, there are risks associated with reselling Walmart products directly from the marketplace.
First, if Walmart suspects that you are purchasing products from the Marketplace “with the intent to commercially sell those same products to third parties,” Reserved Rights Terminate your seller account.
Secondly, Profit rate This method requires you to sell products you find at Walmart at a higher price than your listed price. Because customers can also buy the same products directly from Walmart, this method makes it difficult to maintain competitive prices.
There may need to be a good reason to sell an item at a higher price than the listed price at Walmart — improved marketing or added convenience could play a role — but consistently higher prices compared to other retailers could also lead to a loss of customer trust and brand credibility.
Tips for dropshipping at Walmart
Walmart is an increasingly competitive marketplace, offering a lot of opportunities for the right dropshipping entrepreneur. If you decide to pursue this route, keep the following tips in mind:
Delight your customers with fast delivery
If your dropshipping store can offer express shipping, Walmart Expedited Shipping ProgramTo qualify for the program, businesses must consistently meet high fulfillment standards, including an on-time delivery rate of 95% or more, an order cancellation rate of less than 1.5%, and offer free returns.
In return, Walmart offers sellers perks like inclusion in the Buy Box, Fast Shipping tags, priority ranking in product searches, etc. Walmart claims that sellers who participate in the program see an average increase in conversions of 30% to 50%.
Partners Dropshipping Suppliers It can meet the program requirements and be utilized.
Closely monitor performance standards
As Walmart continues to raise the bar for its Marketplace sellers, maintaining high performance standards is important. 5 Key Performance Indicators:
- Cancellation rate: The percentage of customer orders that are cancelled should be less than 2%.
- On-time delivery rate: At least 95% of orders must meet shipping estimates.
- Refund Rate: Fewer than 6% of orders are refunded due to merchant fault, such as receiving a damaged or incorrect item.
- Valid Tracking Rates: 99% of orders should be provided with valid tracking information.
- Seller Response Rate: At least 95% of customer inquiries should be responded to within 48 hours of receiving them.
Walmart prioritizes top-performing sellers for increased awareness and traffic, so keeping an eye on these metrics will help you maintain your position in the marketplace.
You can view your performance data in the Performance section of Walmart Seller Center so you can stay up to date and address any needed improvements.
Optimize your product listings
Whether you want to import products from your store to Walmart or manually upload your list, Optimize your product listingsImportant Tips Improve product descriptions include:
In addition, excellent customer service is important because satisfied customers are more likely to leave positive reviews, further enhancing your reputation and appeal in the Walmart marketplace.
Maximize your reach on Walmart Marketplace
Diversifying how and where you sell your products is often a successful strategy for dropshippers. Exploring different sales channels can increase your reach and growth.
Selling on Walmart Marketplace is easy with Shopify. Dropshippers must spend time finding the right suppliers who meet Walmart’s requirements, but the potential profits often justify the effort. Once approved as a seller, you can showcase your product catalog to millions of potential customers on a trusted, at-home platform.
Frequently Asked Questions About Walmart Dropshipping
Is Walmart dropshipping legal?
Dropshipping on Walmart is legal. Walmart-approved sellers can list and sell products on the marketplace, with fulfillment managed by a third-party dropshipping supplier. To maintain your seller status, it’s important that you follow all marketplace guidelines.
How does Walmart dropshipping compare to other marketplaces?
Dropshipping with Walmart has several advantages: Referral fees for certain product categories may be lower than competing marketplaces like Amazon and eBay. With a wide reach through its website and app and a trusted brand name, Walmart offers a large market for sellers. However, like all platforms, Walmart takes a commission on sales, so it’s worth considering when pricing your products.
Can I dropship from Walmart to Shopify?
Although technically possible, dropshipping products from Walmart using a Shopify store is risky; Walmart reserves the right to terminate your account if they suspect you’re making purchases for sale to third parties. Sellers who use this method may also face challenges with price competition, as customers can find cheaper prices directly at Walmart.
