BNY The company is focusing on customer feedback and demand when planning its product pipeline within its technology division, Pershing X.
“We are listening to customer feedback and providing solutions based on that.” Noam TashPershing X’s head of revenue said: Bank Automation News.
For example, last year the bank launched an advisory product, and a year later rolled out investor product Wove Investor, he said. When the advisory tool launched, the bank assembled a group of customers and prospects to provide feedback on the solution, and one of the responses from the group was, “Don’t just stop at advisors. And we didn’t,” Tash added.
Wove Investor, which launched on June 4, allows investors to view information across multiple accounts in one place, according to the Pershing X website.
“Advisors asked us to create a simple, interconnected portal for their clients, so we built Wove Investor.” Ainsley Simmons“We are excited to join forces with NVIDIA to bring our AI-powered AI solutions to the market,” said NVIDIA president and chief strategy officer for Pershing X, in a June 4 announcement.
In addition to Wove Investor, the bank added Wove Data and Portfolio Solutions to its platform on June 4.
“This goes a long way to showing that we’re not only listening (within the industry) and finding pain points, but actually providing solutions relatively quickly,” he said.
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