You run some ’90s-inspired digital ads reminiscent of Lisa Frank, and suddenly your e-commerce website is flooded with stationery-loving visitors. But your landing pages are hard to navigate, so visitors leave as soon as they arrive on your site. Attracting visitors to your website doesn’t necessarily mean they’ll take the action you want them to.
Conversion rate optimization tools can help you increase the percentage of visitors who add products to their cart, make purchases, or fill out forms.
Here we’ll discuss the benefits of conversion optimization tools and some important considerations when integrating them into your workflow.
What is CRO?
Conversion Rate Optimization (CRO) The goal is to increase the percentage of website visitors who take a desired action on your website, such as making a purchase, filling out a form, etc. A high conversion rate means an effective marketing and user experience strategy.
What are CRO tools?
Conversion rate optimization (CRO) tools reveal user behavior such as customer interactions, clicks, and navigation patterns on a website. The software provides heat maps that show the most attractive parts of a site, A/B Testing A platform that helps you find optimized variations.
How to Choose the Best CRO Tool
- Consider your budget
- Identify your business goals
- Test customer support features
- Valuing your team’s expertise
The best conversion rate optimization software will fit your business needs and goals. Here are some things to consider when choosing a tool to maximize your conversions:
1. Consider your budget
CRO tools cater to both small businesses and large enterprises and offer a range of plans to suit different budgets. If you have limited funds, you can avail of free tools with limited features.
2. Identify your business goals
Not all CRO tools offer the same features. For example, if your main goal is to understand customer behavior on your product pages, a heatmap tool can help you evaluate the effectiveness of your calls to action (CTAs). Or, if your main goal is to increase form completions, you can choose a tool that offers A/B testing to compare different form designs to identify the most effective version.
Identify your specific goals, whether that be improving form completion rates, reducing shopping cart abandonment or customizing your landing pages, and choose the tools that meet your unique needs.
3. Test your customer support features
A responsive and helpful support team can be extremely helpful when troubleshooting or working with complex features. Take advantage of a free trial to evaluate whether the customer support of the software you’re considering purchasing is up to par.
4. Value your team’s expertise
Some CRO tools offer a user-friendly interface with a drag-and-drop interface, while others require more technical knowledge. To take advantage of all its features, choose a tool that your team is comfortable with.
The best CRO tools for every use case
Whether you want to analyze how users navigate your web pages or collect visitor emails, there are tools out there to enhance your conversion optimization. Here are the different CRO tool categories to consider:
A/B Testing
A/B Testingor split testing, allows you to try different website variations to determine which variation produces more conversions. optimizationallows you to test all or parts of your website, including headlines, layouts, CTAs, and more. Templates and low-code solutions make it easy to run A/B tests without coding knowledge. Optimizely also enables collaboration across your business, allowing team members to provide test ideas through input forms.
A/B Testing is available as part of Optimizely’s Web Experiments plans. Pricing.
Termination intent monitoring
Target visitors who abandon your site with personalized messages like a 15% off coupon code or newsletter sign-up popup to increase conversions and reduce cart abandonment.
Opt-in Monster It tracks user behavior and detects when visitors are about to leave your website without completing the desired action. It provides a variety of popup templates and allows you to send chat support messages to departing shoppers.
Subscriptions cost $9.97 per month for the Basic plan and $49.97 per month for the Growth plan, billed annually.
Form Analytics
See how users interact with forms on your website. Formstack Build your forms from scratch using the drag-and-drop builder or pre-designed templates. Detailed form submission analytics help you optimize your forms to increase conversions and decrease abandonment rates. Pricing starts at $50 per month, billed annually.
Typeform It offers personalized and easy-to-use forms. It can be integrated with web analytics tools for in-depth data analysis. Typeform has a free version and paid plans start at $25 per month, billed annually.
Personalization Tools
Customizing your site User Experience Meet individual needs and drive greater engagement. Optimizely’s personalization features Generate unique, personalized website content and product recommendations in real time based on customer behavior and preferences. Reaching out Find out about prices.
Adobe Target It also delivers personalized experiences, including recommendations and offers that resonate with each customer. By collecting customer journey data, such as last visit date and products purchased, Adobe Target creates a profile of each visitor and refines with each visit. For more information on pricing, see Reaching out Go to Adobe Target.
Session Recording
Observing how users navigate your website during a session can help you identify potential roadblocks like confusing layouts, unclear calls to action, or slow page loads. Crazy Egg It offers session recordings with heatmaps to help you visualize users’ click and navigation patterns. Plans start at $99 per month, billed annually.
Surveys and feedback tools
Collect customer feedback to understand their needs and pain points so you can build better products and experiences. Survey Monkey Our customer satisfaction template simplifies this process. You can ask questions like, “How satisfied are you with our product?” and “What features would you like to see in future updates?” SurveyMonkey offers Individual, Team, and Enterprise plans.
Website Analytics and Heatmaps
Website analytics and heatmaps give you a bird’s-eye view of customer behavior on your website.
Google Analytics is a free and popular web analytics tool that provides data on website traffic, user demographics, and bounce rates.
Hot Jar offers a free tool and paid plans with advanced heat mapping tools that help you understand customer behavior in detail. It’s compatible with any device and reveals what irritates your customers or grabs their attention. The free plan allows you to track 35 sessions every day. Paid plans start at $39/month ($32/month when billed annually).
All-in-one CRO platform
All-in-one CRO tools offer a variety of features within a single interface. UnbounceFor example, they offer landing page templates, AI-powered copywriting, and A/B testing for lead generation. VWOMeanwhile, they focus on heatmaps and session recordings to track actual user actions like clicks, scrolls, etc.
Both platforms require paid subscriptions: Unbounce’s monthly fees range from $99 for its Build plan to $649 for its Concierge service, while VWO offers a free starter plan and paid models range from $392 to $1,581 per month, billed annually.
CRO Tools FAQ
What are CRO tools?
CRO tools like heatmaps and A/B testing provide insight into how website visitors interact with your site and help you identify areas for improvement. CRO tools allow you to make decisions based on qualitative data to optimize your website and convert leads.
Why do companies use CROs?
Businesses use CRO strategies to encourage visitors to take desired actions, such as making a purchase or filling out a form. By optimizing elements such as website layout and calls to action, businesses aim to convert more site visitors into paying customers and leads.
What does CRO stand for?
CRO stands for conversion rate optimization, which is the practice of optimizing your website or app to increase the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a file.
