“Binge watching”, the act of watching consecutive episodes of a TV show, is extremely popular. The introduction of autoplay has helped form this habit: as soon as you finish one episode, the next one starts (unless you pause), making it easier to sit down and keep watching.
Playlists are a way to recreate this experience on your TikTok account, grouping your videos into thematic collections to keep viewers watching for longer.
What is a TikTok Playlist?
TikTok playlists are curated collections of content created by accounts with 10,000 or more followers. These collections appear on the profile page just above the content feed. When a user clicks on the playlist title, each video in the series plays one after the other. Users can watch the videos in order or skip through the playlist to discover new content.
Why should you create a TikTok playlist?
Playlists are a way to organize your content and help users discover new videos. You can create playlists based on a theme, such as how-to videos, or use several shorter posts strung together to tell a longer story. These collections can help increase watch time on your channel: when a viewer finishes watching one video, the next video in the list will automatically play.
Playlists make it easy for viewers to rediscover videos they’ve already seen. Let’s say a user comes across a bathroom remodeling video you made a year ago. Later, when choosing tiles, they want to watch the video again to follow the advice. The user goes to your profile page, where your feed is automatically organized chronologically with your most recent videos at the top, making it hard for them to find your older content. If your page included a “Home Makeover” playlist, users would be able to find the video quickly and potentially discover new content in the process.
How to create a playlist from your profile on TikTok
To create a playlist from your profile page:
1. Go to the video
Once you open the app and go to your profile page, click on the Videos tab. Your videos will appear on the screen. Any playlists you’ve already created will appear in the bar above your video content.
2. Create a playlist
If this is your first time creating a playlist, you’ll see a banner at the top of your content that says “Categorize videos into playlists.” Clicking on the banner will take you to the creation screen. If you’ve already created one or more playlists, you’ll see a plus sign next to your current collection. Tapping this button will add a new playlist.
3. Name your playlist and add content
TikTok will walk you through the steps to create a playlist. First, choose a name for your playlist and fill in the blank. Choose a name that sets expectations and grabs attention from your viewers. Once you’ve entered the title, click “Next.” The app will display your video feed with your most recent videos at the top.
Tap the circle in the top-right corner of the thumbnail to add a video to your playlist. You can add multiple videos at once, and TikTok will organize the videos in the list based on the order you select.
Only public videos can be added. A video can only appear in one playlist at a time. If you want to add a post to another playlist, you must first remove it from its original collection.
How to create a playlist from videos on TikTok
You can also create a new playlist directly from a video post. Here’s how to access the menu and start the creation flow:
1. Select a video
Navigate to one of your videos just as you would to watch a video: press and hold on the post screen or tap on the three-dot icon at the bottom right of the screen to bring up the menu.
2. Create or add a playlist
Once you find the menu, you can choose from two options: “Add to Playlist” or “Create Playlist.” Select the first option to add the video to an existing collection or tap “Create” to create a new collection. The post you selected will become the first video in the playlist.
3. Add content and details
If you create a new playlist, the app will ask you to enter a name. Choose a name that represents the theme of your playlist. After you enter a title, the app will show your video library. Tap the circle in the top right corner of the video thumbnail to select other videos to add.
How to Manage Playlists on TikTok
Updating your playlists regularly will help keep your Page engaging. To modify your playlist, open it and use the three-dot icon menu in the top-right corner of the screen to reveal the editing menu. Below are some editing features and management tips to keep your content fresh and accurate:
Delete old content
Delete playlists or videos that are no longer relevant. If the content becomes outdated or inaccurate, you can remove it and add a new collection. The playlist edit menu includes options for deleting individual videos or entire collections.
Keep your playlist content up to date
Adding videos to your existing playlists regularly will help keep your playlists engaged. Update your collection with new content every time you create a post that fits the theme. You can add videos to a playlist from the playlist edit menu or from an individual post. To add a video directly, select the video to bring up the menu, tap “Add to Playlist” and select the appropriate collection.
Update title
After you’ve published a playlist, you can change its name using the edit menu. Renaming a playlist is a quick way to reorganize your content. If you plan to create more playlists, we recommend editing the title of your existing collection to make it shorter. A shorter title will give your playlist more space at the top of your feed.
Choose a video order that keeps your audience engaged
If you want to place your most popular posts near the top or notice that your consecutive series are out of order, you can rearrange the videos in your playlist. Once you open the playlist edit menu, you can rearrange your content by pressing and dragging the video thumbnails to their new positions.
FAQs of How to Create a Playlist on TikTok
Why can’t I create a playlist on TikTok?
TikTok playlists are currently only available to some users. If you don’t see the Playlists option in the Videos tab, your account doesn’t have access to the feature yet.
How many TikTok followers do I need to create a playlist?
Creator Playlists are currently available to accounts with over 10,000 followers. If you’re over that threshold but can’t access the playlist feature, you may be able to request permission from TikTok User Support.
How to use the playlist feature on TikTok?
TikTok’s playlist feature is currently only available to select creators with at least 10,000 followers, so if you don’t meet these criteria, you’ll have to wait until the app rolls out the feature to a wider audience.