School is out, summer is here, and new books for ecommerce pros are on the way. Here’s our quarterly roundup of new and upcoming books that offer fresh perspectives on economics and finance, AI, startups, marketing strategies, Amazon, and more.
E-commerce Books: Summer 2024
AI Survival Guide: Scraped knees, bruised elbows, and lessons learned from real-world AI deployments Sol Rashidi
AI Survival Guide
Having helped launch several AI implementations, including IBM’s Watson, Rashidi demystifies AI adoption with no-hype, real-world examples and practical advice.
Everything War: Amazon’s Ruthless Challenge to Global Dominance and the Restructuring of Corporate Power Dana Mattioli
All War
The Wall Street Journal’s award-winning, detailed expose on Amazon’s ruthless competitive strategy has been hailed by critics as “hard-hitting,” “engrossing,” “shocking” and “brilliant.”
Cash is king: Maintain liquidity, build capital, and prepare your business for any opportunity Peter W. Kingma
Cash is king
Business consultant Kingma argues that the cash situation is just as important as sales, costs and services, and provides case studies and tips to ensure your company always has cash available when you need it.
Reigniting: Turning a Struggling Startup into a Successful Company Dave Hirsch
Reignition
As an entrepreneur and investor, Hirsch aims to help entrepreneurs get out of dead ends — or avoid getting stuck in the first place.
We think like a brand and act like a startup, balancing stability and agility to drive growth and innovation. Lauren Perkins
Think like a brand
Lauren Perkins uses her experience working with businesses of all sizes to show entrepreneurs how to combine the best of an established brand with an innovative startup to achieve growth and stability.
Plastic Capitalism: Banks, Credit Cards, and the End of Financial Control Shawn H. Vanatta
Plastic Capitalism
E-commerce as we know it would not be possible without the credit card, and Vanatta’s accessible financial history explains how plastic came to dominate the consumer economy.
Simple Marketing for Smart People Billy Bloas, Tiago Forte, Ali Abdal
Simple Marketing for Smart People
With so much advice on marketing strategies and tactics out there, it’s easy to get lost in the minutiae. This book aims to cut through the clutter and focus on the basics for maximum impact.
The 10-second customer journey
A 30-year digital marketing veteran offers a step-by-step guide to becoming your own “Chief Friction Reduction Officer.”
Shocks, crises and misinformation: How to assess true macroeconomic risks Philip Karlsson-Szlezak and Paul Schwartz
Shock, crisis, misinformation
How could global events like pandemics, war, inflation or recession affect your business? Two veteran economists show you how to navigate scary news headlines and assess potential risks.
Never Enough: From Barista to Millionaire Andrew Wilkinson
Never Enough
What it means to make a lot of money? Wilkinson shares the surprising lessons he learned from starting a business in high school to becoming a millionaire and beyond.
The New Rules of Marketing and PR: How to Use Content Marketing
Reaching Buyers Directly with AI, Social Media, Podcasting, Video, and Newsjacking, 9th Edition David Meeman Scott
The new rules of marketing and PR
And finally, a new version of an international bestseller: the revised ninth edition of this perennial classic is due to be published in August.
