Tourism in Addu, the southernmost part of the Maldives and a former British protectorate, is set to be promoted in the UK, Tourism Minister Ibrahim Faisal has said.
Speaking at the Destination Addu 2024 symposium, which saw the launch of efforts to develop a comprehensive city brand for Addu, Faisal emphasised the city’s historical importance and the need for branding to elevate it in the global tourism market.
Faisal noted that ruins from the British era still remain in Addu and highlighted the Ministry of Culture and Heritage’s plans to redevelop these sites as tourist destinations.
The Minister said promotional activities would be particularly focused on the UK market, with Addu City Council set to participate in the World Travel Market (WTM) fair in the UK.
Faisal reaffirmed Maldives Marketing and Public Relations Company’s (MMPRC) support in promoting tourism in Addu, stressing that the brand will capture the culture, aspirations and potential of the region’s tourism industry.
The minister also stressed the importance of opening direct flights to Addu to support the operations of the resort and boost tourism development in the region.
