Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) and Fliggy, a leading Chinese online travel platform under the Alibaba Group, have signed a Memorandum of Understanding (MoU) to strengthen and expand the Maldives’ presence as a tourist destination in the Chinese market.
MMPRC CEO and Managing Director Ibrahim Siully and Friggy’s Vice President Tong Teng signed the agreement as a collaboration with Villa Resorts at a ceremony held at Villa Nautica on 18 August 2024. This important partnership between Friggy and MMPRC will help promote and maintain the Maldives as a top travel destination in the Chinese market.
“We are extremely grateful for our partnership with Fliggy and the support of all stakeholders here. We are certain that our collaboration will ensure another successful year for the Maldives tourism industry,” stressed Ibrahim Siuli, CEO and MD of MMPRC.
Fliggy is one of the leading online travel platforms in China, and we hope this collaboration will highlight the promotion of our destinations, in addition to promoting Sunny Side of Life’s various tourism segments, and help us maintain our market position as a key source market.
By collaborating with Villa Resorts to host the signing ceremony at Villa Nautica, Visit Maldives aims to highlight the Maldives’ appeal as a perfect destination for MICE travel, events and meetings.
“We value the strong relationship between our two countries and appreciate the affection the Chinese people have for the Maldives,” Tourism Minister Ibrahim Faisal said. “This partnership is a great opportunity to further deepen those ties.”
MMPRC is committed to working closely with stakeholders and partners to maintain and enhance the attractiveness of Maldives in key markets around the world. By working with the tourism industry, Visit Maldives aims to expand its market reach, diversify tourism sector and significantly increase tourist numbers. Maldives continues to be a top destination for Chinese tourists. This partnership is a noteworthy collaboration and will help Visit Maldives maintain Maldives as a leading global destination and update and introduce the latest news of Sunny Side of Life to the Chinese market.
