75% of Truist customers primarily access their apps through the mobile app

As Truist Financial prioritizes personalized experiences, it has seen increased adoption of mobile banking among its customers. “You hear a lot about ‘digital first,’ but I would argue it’s more like ‘mobile first,’” Sherry Graziano, head of digital, customer experience and marketing at Truist, told Bank Automation News. “Three-quarters of our customers say they’re looking to use mobile (…)