Singapore-based loan matching platform Rendera Appointed Axel FrandenThe company appointed the former chief marketing officer as its new deputy CEO.
In his new role, Franden will continue to oversee marketing while taking on expanded responsibilities to support the company’s growth strategy in Singapore, Hong Kong and Australia.
With more than 10 years of experience in marketing and business development, Frändén will work closely with CEO Nima Karimi and senior management to drive operational efficiencies and explore new growth opportunities.
The appointment comes as Rendela continues to aggressively expand its presence in key markets.
Lendera serves approximately 400,000 consumers, partners with more than 100 lenders and is focused on local growth.
The company recently increased its workforce by more than 20 percent and expanded its lending network in Singapore to about 60, including major banks.
Lendela has also integrated with digital identity solution ConnectID to enhance the security and accuracy of borrower data.
The company previously Raised The company raised $5 million in Series A funding led by Walter de Oude’s Chocolate Ventures.
“Axel has been integral to Lendela’s success over the past five years and his leadership in marketing, brand and growth has played a key role in positioning us as a leader in the Lendtech space in Asia Pacific.
His new role will enable us to leverage this highly strategic vision and expertise more broadly across our business as we continue to expand our operations in Asia Pacific.”
Nima Karimi, CEO of Rendela, said:
“Looking to the future, I am pleased to take on this new responsibility while continuing to oversee the growth strategy that is key to Rendera’s success.
Rendera’s success over the years is an example of the teamwork that makes dreams come true, and I look forward to working closely with all departments to identify new opportunities as we continue to deliver value to our customers and partners as part of our ambitious growth plans.”
Axel Flenden says:
Featured Image Credit: Free Pick
