Link building is key to optimizing your organic search rankings. External backlinks remain important, especially those from trusted sites ranking coefficient and generate clicks and engagement.
Here are my top 3 tools for analyzing your site’s backlinks.
Google Search Console
Link tab search console provide data For your own sites, including:
- Pages with the most external and internal links.
- Anchor text at the top of the external link.
- Top link site.
Clicking on a row in these reports will list pages that contain backlinks to your site.
Search Console only provides a snapshot of your site’s backlink profile. not included all Backlinks detected or revealed by Google. Whether those backlinks influence the ranking algorithm. Google often ignores irrelevant or manipulative backlinks.
Search Console is available for free.
Shrike
Moz allows registered users to see top backlinks pointing to: Any Free site. Users can run 10 backlink reports daily without upgrading to a premium account.
Moz Link Explorer Includes:
- Inbound links sorted by Moz’s page authority metric.
- Link domains sorted by Moz’s domain authority metric.
- Anchor text for inbound links. Sorted by the number of domains using that text.
- Top page. Sorted by the number of external links pointing to each page.
- Spam Score: Pages linking to your site, sorted by Moz’s quality score.
Users can expand rows in any section to see URLs that link to a page or use specific anchor text. Users can also compare their backlink profiles to competitors.
Moz provides a helpful quick overview of your site’s top backlinks and pages for free. Premium plans start at $49 per month.
This is a “home page” report for my own site.
Moz’s Home Pages report shows the number of external links. Click on the image to enlarge.
sem rush
Semrush provides advanced filters to analyze the backlink profile of any site. ”backlink analysis” section includes:
- Backlink overview: top anchor texts, referring domain categories, backlink types, top link countries, sites with similar backlink profiles, and more.
- All backlinks sorted by Semrush’s authority score (see domain, number of backlinks, and organic traffic for each linked page). Filter this report by type (user-generated links or sponsored), “follow” status, placement (footer, header, content, or entire site), language, and type of linked site (ecommerce, blog, wiki, etc.). Masu.
- Anchor text. Sorted by the number of link pages using a particular text.
- Referring domains sorted by number of backlinks and authority score.
- Indexed pages (sorted by number of indexed pages) domain link Point to each page.
- Outbound links and domains.
Semrush also provides “live” updates of the latest acquired links for any domain. It claims to be the fastest tool of its kind, with links appearing in the database within 15 minutes.
Semrush does not have a free version. Monthly plans start at $139.95.
Here is a summary of backlinks for my company’s site:
Semrush’s backlink summary lists categories such as referring domains, top anchors, etc. Click on the image to enlarge.
