digital banking software provider back base announced the appointment of Tim Rutten I have been appointed as the new Chief Marketing Officer (CMO).
Mr. Rutten most recently held the position of chief of staff and has been with Buck Base for 10 years.
In his new role, he will be responsible for developing and implementing Backbase’s global marketing strategy.
Mr. Rutten will focus on strengthening Backbase’s brand positioning, driving demand generation, and supporting the company’s efforts in the digital banking transformation space.
Over the past year, he has been instrumental in evolving the company’s marketing approach to become more agile and customer-focused.
Jouk Pleiter, Founder and CEO of Backbase, said:
“Tim is an integral part of driving our strategy and execution, and his deep understanding of both our business and industry makes him the perfect person to lead our marketing organization.
His strategic vision, proven track record, and relentless passion for innovation will propel Backbase to new heights as we continue to redefine the banking industry. I couldn’t be more excited to have Tim take the helm as our new CMO. ”
Tim Rutten added:
“I am honored to take on the role of Chief Marketing Officer at Backbase. Having been with the company for 10 years, I am proud of the power of our can-do culture and the positive impact we are making on the banking industry. I have seen this happen.
Now that I step into this new role, I am more energized than ever to continue working with our talented marketing team. Together, we’re not only rewriting the rules of the banking industry, we’re establishing a new standard for B2B marketing. ”
Featured image credit: Edited from freepic
