Injecting energy into the holiday season increases sales, reduces customer issues, and reduces cart abandonment. No matter how much I want to pretend it’s summer.
So let’s take a look at some steps you can take to improve your checkout process ahead of the holiday season, and how Amazon Pay can help you along the way.
Abandoned shopping carts result in lost customers and lost sales. And the global cart abandonment rate is 79.19%.1 Now is the time for businesses to prioritize solving this problem, especially during the busy holiday season.
There are many reasons why people leave a store without making a purchase, but a lengthy checkout process is at the top of the list. Customers expect a fast, easy, and secure shopping experience. Let’s look at some data.
Insights from the Baymard Institute
In 2022, Baymard Institute, an independent research firm focused on e-commerce usability, conducted a study on optimizing the shopper experience. The findings, commissioned by Amazon Pay, reveal some interesting insights into how shoppers approach online checkout.
Researchers observed that e-commerce shoppers often view their name as a single, unified entity. In fact, 42% of participants initially entered their full name in the First Name field, but only realized their mistake when they noticed that the Middle Name and Last Name fields were separate. . This seemingly small error added unnecessary friction to the checkout process as shoppers had to backtrack to correct their information.
This issue is even more pronounced on mobile, where shoppers may have to completely retype, delete, or copy and paste their name to enter it in the correct field.
The Baymard Institute’s recommendations are simple. Use a single “Full Name” field instead. This simplifies the checkout flow and prevents shoppers from getting tripped up by requirements that are too specific.
Titles, suffixes, and other optional form elements can also make checkout more complex. Therefore, reduce the number of fields and their complexity as much as possible. Please delete any unnecessary information.
If you’re using a block theme, you can edit checkout fields in the site editor. move to Appearance → Editor. Then go to Templates → WooCommerce → Pages: Checkout. From there, you can select the block you want to edit (such as the Shipping Address block) and quickly toggle fields on and off.
You can also use extensions like WooCommerce Checkout Field Editor Delete, edit, or add the fields you need.
Do you have experience with code or working with developers? Learn how Edit WooCommerce checkout fields Manually.
Take your time to run through the checkout process and test it in different scenarios. For example, what happens if someone types in a field incorrectly? Let’s say they enter the wrong email address. Are they notified? Is the problem clearly explained? Or do they have to go backwards, figure out what they entered incorrectly, and even re-enter all the information? Is it?
Also test your checkout flow across all devices. How quickly can you navigate processes on your mobile device?
One of the best ways to streamline things is to use a payment gateway where your customers stay on your site to make payments. For example, Amazon Pay is designed to work seamlessly on mobile devices, providing a smooth and efficient checkout experience for shoppers on smartphones and tablets. Shoppers can also use their Amazon account and payment information, so they don’t have to worry about entering everything again.
Identifying and fixing these types of bottlenecks can greatly streamline your checkout flow.
Creating an account will slow down the checkout process. While it may be tempting to remove the account feature completely, a better choice is to make it optional.
After all, there are many reasons why a customer might want to create an account. For example, to track orders, store credit card information and shipping addresses, and earn loyalty points and rewards.
In your WordPress dashboard, go to: WooCommerce → Settings. Click. Account and privacy Tabs at the top. Then select Enable guest checkout.
Want to take things a step further? amazon pay Customers can use their existing Amazon account information, such as credit card data and shipping address, so they don’t need to create an account. or Find their credit card.
The faster you get your customers through the checkout flow, the less likely they are to abandon their cart. Making the checkout experience quick, easy, and secure reduces purchase time and increases the likelihood that shoppers complete their orders.
9 percent1 of shoppers abandoned the checkout within the last three months because the site didn’t offer their preferred payment option.
Alternative payment methods cater to a wide variety of customers, leading to a smooth and hassle-free payment process, positive impressions, and repeat business. Additionally, businesses can reach customers around the world, expanding their reach and customer base.
Diversifying your payment methods also reduces the risks associated with payment processing. Relying solely on credit card payments can expose businesses to the risk of chargebacks and fraud. Providing an alternative method spreads this risk and provides an additional layer of security.
Amazon Pay supports multiple currencies and languages, making it easy for sellers to sell internationally without worrying about complex currency conversions or translations. In addition, it boasts over 300 million4 Active Amazon shoppers worldwide.
By adding Amazon Pay to your site, you can provide a recognizable payment solution that allows your customers to make larger payments, such as buy now, pay later (including confirmations), and pay in installments, with little or no technical effort. We can offer financing options to help you complete your purchase. lift.
Sending follow-up emails to users who have abandoned their shopping carts is an important part of an effective e-commerce strategy and can help you recover sales, engage customers, and build long-term relationships.
Many shoppers abandon their carts due to distractions, unexpected shipping costs, or indecision. Follow-up emails target people who have already expressed interest in your product, making it a more financially sound and effective marketing strategy than introducing your product to people who are unfamiliar with your brand.
You can use tools like mail chimpanzee and Automate Woo Quickly design effective branded emails and send them automatically when someone abandons their cart. Add incentives like free shipping or coupon codes to your emails.
And even if shoppers don’t complete their purchase right away, they might come back later or look for other items.
Amazon Pay’s streamlined checkout experience addresses many of the pain points we identified above. Amazon Pay allows shoppers to check out in just three clicks using information already stored in their Amazon account, significantly reducing the time and steps required to complete a purchase. Masu.
This reduction in friction directly translates into increased sales. Research shows Amazon Pay can increase conversion rates by up to 35%2 Compare it to the standard merchant checkout flow.
Additionally, Amazon Pay offers a secure checkout experience, backed by Amazon’s innovative technology and risk management services, and is 86%3 of Amazon Pay users expressed confidence in the payment process.
By optimizing your checkout flow and leveraging the trust and familiarity of the Amazon brand, integrating Amazon Pay with WooCommerce is a powerful way to reduce cart abandonment and drive increased sales for your e-commerce business. .
Follow these steps to have it up and running within minutes, directly from your WordPress dashboard.
- sign up with Amazon Pay
- download Amazon Pay extensions From WooCommerce.
- In your WordPress dashboard, go to: Plugins → Add new Then upload the expansion file.
- Enable the extension.
- choice Connect to Amazon Paysign in to your Amazon Pay account and click Transfer Access Key.
For more information, Visit our help page.
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- Baymard Institute. “Shopping Cart Abandonment Rate Statistics” Baymard Institute, www.baymard.com/lists/cart-abandonment-rate.
- Comscore custom study on Amazon Pay (n=40) comparing conversion rates between Amazon Pay and native seller checkout in the US over a six-month period from October 2021 to March 2022.
- Consumer NPS Survey: Conducted by Amazon Pay in 2022 among U.S. consumers who used Amazon Pay in the one month prior to the survey start date (n=3855).
- An active customer account represents an account that has placed a paid order within the past 12 months.
Latoya is a Partner Marketing Manager at Woo and has a background in B2B technology marketing. In his free time, he enjoys hiking and traveling in his home island of Jamaica. She has hiked to the top of Blue Mountain three times.
