PwC’s new “Insights on Global Digital Trust in 2025” survey gathered responses from 4,042 business and technology executives from 77 countries. The goal was to identify the challenges organizations face in achieving cyber resilience.
Survey respondents are most concerned about threats that they are least prepared to deal with. The top four cyber risks include cloud-related attacks, hacking and breach incidents, third-party breaches, and attacks on connected devices.
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Survey shows security professionals are significantly more anxious than the CEO Regarding our ability to meet these compliance requirements.
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Additionally, businesses are increasingly recognizing that cybersecurity is a critical element of ensuring safety. competitiveness. According to the data, 57% of executives point to customer trust, and 49% highlight brand integrity and loyalty as key areas where cybersecurity has a strong impact.
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Additionally, our findings reveal that many organizations are missing opportunities by not integrating security personnel into critical projects. Less than half of CEOs report that their security personnel are meaningfully involved in strategic planning of cyber investments, board-level reporting, and oversight of technology deployment.
