Every week we publish an overview of new products from companies serving e-commerce sellers. This article includes tools for generated AI advertising, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns.
Are there any e-commerce product releases? Email releases@practicalecommerce.com.
New tools for sellers
Apple expands Business Connect for online businesses. Businesses of all sizes, even those without a brick-and-mortar location, can now control their appearance. apple User using business connect. Verified businesses can establish consistent branding and location information across the Apple apps their customers use every day, including Maps, Wallet, and Email. Through Business Connect, businesses can sign up to display their brand in their email and phone apps, and customize their logo with Tap to Pay on iPhone.
apple business connect
Meta introduces AI integration and local, explore, and video tabs. meta is testing local and explorer tabs that pull Facebook content from Reels, Marketplaces, Groups, and Events. Meta uses AI comment summaries to make it easier to find relevant information in public groups, pages, and creator posts, and is testing customizable group AI to help members find answers. Meta also launched a messenger community for small and medium-sized communities to connect over common interests.
Amazon Ads launches AI tools for advertisers. amazon ads introduced two AI generation tools: AI Creative Studio and Audio Generator. AI Creative Studio brings AI-powered Amazon Ads to life image and video generator Unify into a single application where brands can conceptualize, create, and update content. Advertisers can use Audio Generator to develop interactive audio ad creatives at no additional cost. When an advertiser enters a product listed on Amazon, a voice generator creates a voiceover script based on the product information.
Sorafune integrates with BigCommerce to optimize your advertising campaigns. white shipIntegrated with , an automated advertising management platform. big commerce Predict and optimize advertising campaigns based on customer lifetime value. This integration allows advertisers to connect ad performance data with insights into the customer lifecycle, such as whether they are new or repeat customers, customer purchasing behavior, and predicted lifetime value, Shirofune said. . Sorafune automatically allocates your advertising budget to campaigns and channels that are likely to provide the highest lifetime return on ad spend.
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Fast Simon integrates with Shopify Markets. fast simona Shopify Plus Certified App Partner, announced No-Code. Shopify Market Simplify and improve complex cross-market sales with features featuring AI search and merchandising optimization. Shopify Markets helps sellers sell to multiple countries from one store. combination of Shopify Market and Fast Simon aims to provide an integrated solution that can be scaled internationally, allowing merchants to offer different products at different prices in different markets.
Bonanza eliminates shipping assessment fees and triples marketing investment. of bonanza The marketplace will eliminate the $2 shipping evaluation fee for sellers starting in November. Bonanza is also (i) tripling its marketing investments to drive traffic and awareness for merchants and their products, and (ii) offering automatic upgrades when purchasing Vercado Standard Edition, the company’s web store builder.
Amazon Ads announces new tools for product launch, optimization, and measurement. amazon ads has released New Product Campaigns, a managed service that introduces products to shoppers within the first 90 days of launch. Advertisers using Amazon Marketing Cloud can now tailor their Sponsored Brands and Sponsored Products bids to viewers who watch streaming TV ads and visit their websites. Amazon Ads announced a multi-touch attribution model to help advertisers understand. how their marketing works Boost conversions.
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DHL Express has introduced a label-free service for returning packages. shippers of the world DHL Express introduced label-free service Return of luggagereplace traditional printing options with eco-friendly digital services. Customers receive a QR code and either drop off the package at a DHL ServicePoint or present it to a DHL courier for collection. The service is available in more than 50 countries in Europe, Asia Pacific, the Americas, Sub-Saharan Africa, the Middle East, and North Africa.
Adobe introduces GenStudio for performance marketing. adobe released GenStudio for performance marketinga generative AI application for brands to accelerate their advertising and marketing campaigns. New apps include social media ads, display ads, banners, marketing emailyou can do more with pre-approved, on-brand content. According to Adobe, the app unites the work of creative teams, who define a brand’s voice, channels, and image, with the work of marketing teams, who deliver variation at scale.
FedEx unveils import tools for Asia-Pacific trade. fedex launched import tool to deal with the complexity of international trade In the Asia Pacific region. This tool helps reduce manual effort in customs documentation and regulatory compliance. Features include an integrated self-service platform that streamlines the shipping process by centralizing document management and shipment tracking, dashboards for increased shipment visibility, notifications to speed up the customs process, and enhancements to track shipments. Includes monitoring.
Feedonomics is affiliated with YouTube’s Shopping Affiliate Program. feednomicsprovider of product feed administratorFor your e-commerce business, we partner with YouTube To streamline the integration of optimized product listings, YouTube Shopping Affiliate Program. The program allows participating YouTube creators to tag products from eligible sellers in their videos, shorts, and live streams, allowing viewers to shop while they watch. Feedonomics says it is the only feed provider to partner with YouTube.
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