Commercial opportunity outweighs litigation risk as the primary driver of website accessibility. This is according to a 2024 report titled “The State of Website Accessibility in 2024” produced by London Research in collaboration with user experience platform Crownpeak.PDF), based on a July 2023 survey of approximately 200 organizations in the United States and Europe.
This report examines how organizations intend to comply. new accessibility regulationsthe benefits of working with an accessibility partner, and the key factors driving investment in web accessibility.
The data shows that increased market opportunity is the main driver for 69% of respondents, and increased brand awareness for 65%, with increased brand awareness being the main driver. search engine optimization 62%.
–
The data also includes major accessibility barrier Respondents cited fragmented management of their organizations’ digital assets, with 39% seeing this as a significant challenge.
–
Furthermore, almost 72% of companies intend to increase their investment in website accessibility technology over the next year. 59% plan to allocate more funds to external partners, and 54% aim to strengthen internal resources.
–
The biggest benefits of working with an accessibility partner were time savings and cost reductions, highlighted by 76% of respondents.
