Bing continues to develop AI-powered search solutions. This provides an index for OpenAI’s SearchGPT, which was released last month. In July, it created its own version of Google’s AI Overviews called Generative Search.
last weekBing published AI-powered search engine optimization guidelines. In this post, we advised marketers to focus on the intent of the query, recognizing that keywords convey intent.
Here’s how to do it with today’s search engines.
Keywords remain fundamental
Many of Bing’s guidelines address keyword research to confirm intent, starting with identifying core terms for your target audience. my Recommendations Keyword research tools can help.
But don’t stop there. Once you’ve identified your target search query, expand your research to find important supporting terms, confirm their intent, and include them in your content.
Communicate microintents
This post suggests employing “natural language processing” techniques. NLP helps machines interpret and understand humans. It also helps search engines understand the detailed intent behind each search query much more. rough conclusion “Buy,” “Learn,” “Navigate,” etc.
NLP identifies micro intent Specific to each search.
The guidelines provide an example query for “best eco-friendly coffee maker” and provide results based on NLP.
Our AI-generated (AI) search system displays a variety of eco-friendly coffee machines and coffee makers available for purchase in search results, highlighting price, features, and materials. They feature brands that value sustainable and recycled materials and provide links to articles and guides on sustainable brewing, as well as detailed information about eco-friendly coffee machine options. As you can see, these systems work to satisfy the user’s query intent as effectively as possible.
Understanding how to better satisfy micro-intents is essential to appearing in AI search results. When producing content, search optimizers must reverse engineer how the AI platform will interpret each query.
Encourage ChatGPT or Gemini to identify and analyze top competitors or them Highlighted in AI Overview (or generative search). For example, prompt ChatGPT or Gemini to analyze your competitors’ content and explain how it better serves searchers.
You can also prompt ChatGPT or Gemini to analyze the detailed search intent of your queries. Similarly, search Google and Bing for AI summaries and generated searches that answer your queries.
Supplementary keywords
Bing’s guidelines suggest including supplemental keywords on your pages to emphasize intent, but don’t say how to find them.
Here are some tips:
- Long tail search. Any major keyword research tool will work. Limit the list to long-tail queries that meet your specific intent.
- Question search. I have dealt with Tools to investigate shopper questions Based on target keywords. All will be helpful. don’t try to answer all Questions you found. Focus on those that reveal the intent you are seeking.
- Conversational queries. Buzzsumo’s “Question Analyzer” extracts threads from Reddit, Quora, and similar forum-type sites based on core terms. It’s useful for seeing the query you want in real conversations, or finding different terms people use. (Check out Buzzsumo’s Show Related Themes for suggestions.)
Read forum threads and analyze real conversations. This Buzzsumo example answers the question, “How long do elephants live?” Click on the image to enlarge.
