Nespresso, the portioned coffee pioneer known for its espresso, is the official coffee sponsor of the 2025 ASB Classic Tennis Tournament.
For both tennis fans and coffee lovers, Nespresso has put its iced coffee range front and center, keeping spectators and players cool throughout the tournament, giving them the perfect start to every match.
“We are thrilled to be the official coffee sponsor of the ASB Classic, an event that captures the spirit of summer and world-class performance,” said Stefan Vermeulen, CEO of Nespresso Oceania. “Similar to the excitement of a first serve, Nespresso’s Iced Coffee range is a refreshing, bold and flavorful way to start your day. We know Kiwis love iced coffee, and we love every sip. We’ve created a bespoke recipe to ensure it’s as refreshing as the tournament itself.”
As New Zealand’s top tennis event heats up, Nespresso will be offering high quality hot and iced coffee options exclusively for fans and players. From the crisp, refreshing aroma of an iced coconut latte to the smooth taste of an iced mocha, every Nespresso drink served at the event is crafted to provide the same premium experience as the athletes on the court. I am. For something a little different, nespresso also provides iced coffee refresherA unique blend of coconut water and coffee is designed to keep audiences refreshed throughout the day.
“We are excited to be working together.” nespresso To bring something truly special to the ASB Classic,” says Nicholas Ramperin, Tournament Director of the ASB Classic. “Their commitment to quality and innovation is perfectly aligned with our tournament’s high standards. With coffee as bold and refreshing as the game, you’ll have an unforgettable experience from your first serve to your last serve of the day. We look forward to providing it to our fans.”
In addition to the coffee offering, Nespresso will be featured in key areas of the event, including customer activation at The Serve and branding of the referee’s chair. The Nespresso First Serve will also take place on Center Court as part of a unique broadcast moment that combines the best of tennis and coffee culture to heighten the excitement of the daily First Serve.
