After the US presidential election, there was a lot of speculation about Elon Musk’s X. According to the social analytics company, similar webMore than 115,000 US users deactivated their X accounts on Election Day.
High-profile celebrities and brands are leaving X, and alternative microblogging social media apps like Bluesky and Threads are seeing a surge in subscribers. However, since X is no longer listed, there is no obligation to disclose its performance.
Nevertheless, for marketers and brands, now is a good time to explore. alternative To publish real-time news and interact with our followers.
thread
thread
thread A real-time microblogging network powered by Meta. You need an Instagram account to use it. Threads reserves your existing Instagram username and verification badge and automatically follows the same accounts you follow on Instagram with just a few taps. Threads are text-based and you can enter up to 500 words per post and reply to create conversation threads. Users of threads can customize settings and control who can see their content, reply to, and mention their threads. Threads does not contain ads, but it will.
It was originally called Project 92, Thread l.Launched in 2023 Chris Cox, Meta’s chief product officer, said it works as an alternative to Twitter. The platform gained over 100 million users in the first five days. As of early November 2024, Threads had over 275 million monthly active users.
–
blue sky
blue sky
blue skyStarted by former Twitter CEO Jack Dorsey, is research within Twitter to explore the potential of decentralizing social media and developing open standards, giving users more control over their data. It started as a project. Blue Sky launched as an independent company in 2021 and was invite-only until opening to the public in February 2024. Several celebrities and brands have announced their participation in Blue Sky and their departure from X, including pop singer Lizzo and The Guardian. According to Bluesky, the platform has more than 23 million users.
Bluesky sits on the AT protocol, an open source toolbox for building social apps that can communicate with each other. The AT protocol provides configurable moderation with features such as account portability, algorithm selection, automatic filtering, manual administrative actions, and community labeling. Bluesky does not offer advertising, but is exploring other ways to generate revenue.
–
substack
substack
substack is a subscription newsletter platform that supports podcasts and subscriber-based discussion threads. Authors can offer free or paid subscriptions and make their posts publicly available to non-subscribers. In 2023, Substack added a microblogging component. Precautionswhere writers can publish short-form posts, share their ideas, and join the conversation. Through Notes, writers can share posts, links, images, quotes, and comments with subscribers and the larger Substack network.
Substack says that the essence of its community and 35 million registered users is a shared appreciation for quality independent writing. This platform promotes sponsored content but not other forms of advertising. Brands and marketers can find followers by sponsoring engaging, niche content.
–
mastodon
mastodon
mastodon is a free, open-source social media network built on decentralized protocols. Each mastodon server is independent entity It has its own rules and can be synchronized with other users to form one global social network. Users can move to another Mastodon server and take their followers with them.
Mastodon supports audio, video, and image posting, accessibility descriptions, voting, content warnings, animated avatars, custom emojis, thumbnail cropping controls, and more. Mastodon does not serve ads or use algorithms to promote our content. However, marketers can leverage collaborations, sponsorships, and user-generated content campaigns to attract followers.
–
spill
spill
spillis a social platform created by former Twitter employees to establish a fun, safe, and culturally appropriate conversation space for marginalized communities, especially people of color and the LGBTQ+ community.
Users can create, comment on, amplify, or share with the public random thoughts called “spills.” Users can (i) create virtual spaces via Tea Party to converse with live audio, video, and chat, (ii) start groups to discover members with common interests, and (iii) create popular You can discover a Spill and (iv) receive payments automatically if: The leak goes viral and the platform monetizes it.
Spill is an open beta release.
–
reddit is a network that aggregates social news. The platform has over 100,000 communities called “subreddits” dedicated to specific topics. Users submit content such as links, text posts, images, videos, etc., and other users vote up or down. Voting on posts and comments increases or decreases the creator’s “karma”, pushing popular and relevant posts to the top and filtering out poor or irrelevant posts. Some communities require karma to post or comment. This helps us maintain content quality and community standards.
Professionals, brands, and marketers can: Utilize Reddit Keep your followers informed and have an unfiltered Q&A session to answer their questions honestly by hosting an “Ask Me Anything” discussion.
–
tumbler
tumbler
tumbler is a microblogging and social networking site founded in 2007. acquired by Yahoo. It is currently owned by WordPress company Automattic. Tumblr says its platform hosts more than 600 million blogs and that most of its new users are Gen Z.
Tumblr uses its dashboard as its primary management tool for users, showing a live feed of recent posts from the blogs you follow. Users can like and repost blogs, publish comments, and schedule posts. Users can also upload and publish text posts, images, videos, and links to other networks. Tags help users find topical content.
–
hive social
hive social
hive social is a social media platform that does not use personalization algorithms and aims to improve the user experience through a chronological timeline. It offers self-expression features such as profile music, profile banner, image and text posts, zodiac sign, pronouns, and full color theme for the app. Hive Social doesn’t have character limits, but it does have validation features.
This app reached number 1 on Apple’s App Store in November 2022. Elon Musk’s acquisition of Twitter. Founded in 2019 by two college students and reduced to just one full-stack developer in 2021, Hive suffered an initial crash due to a large influx of users.
Hive Social reportedly has over 2 million users as of the end of 2023.
–
discord
discord
discord is an instant messaging and social platform with voice calling, video calling, text messaging, and media. Conversations can take place on a virtual server accessed through an invitation link. Although gamers primarily use Discord, a growing percentage of users are also interested in other niche topics. As of 2024, the service will have approximately 150 million monthly active users, with approximately a quarter of its traffic coming from the United States.
–
TikTok
TikTok
TikTokis a social network from China-based ByteDance for creating and sharing short-form videos ranging from 3 seconds to 1 hour. The TikTok app has been downloaded more than 130 million times in the U.S. and more than 2 billion times worldwide. TikTok also has an e-commerce platform. TikTok shopreleased in September 2023.
TikTok isn’t exactly a real-time news microblogging platform, but discovering and sharing new ideas and trends may be what its followers, especially Millennial and Gen Z users, want right now. TikTok’s Ads Manager helps brands create, manage, and optimize campaigns.
