Google announced its Site Reputation Abuse Policy in March 2024 as part of a core update to its organic search algorithm.
google defined Site reputation abuse is defined as “when a third-party page is published with little or no first-party (editorial) oversight or involvement, and the purpose is to exploit the ranking signals of the first-party site. is defined as “manipulating search rankings by
According to Google, news sites that publish recommendations from third parties are an example of fraudulent activity. To this day, they reportedly Includes CNN Underscored, Forbes Advisor, and WSJ Buy Side.
Google has since expanded policy to include Any Third Party Content, Unsupervised or Unsupervised.
manual penalty
Google enforces compliance with reputation abuse guidelines through manual actions. If we deem a site to be a fraudster, we will notify verified owners of a manual penalty. search console.
This penalty does not affect the entire site, only the sections that host third-party content. To date, only sites that have received manual action notices have been penalized.
but, update Last month, Google announced that its algorithm could detect “whether sections of a site are independent or significantly different from the site’s main content.” If detected, Google will treat the section as a separate site and will not apply the main site’s permissions.
Therefore, we expect Google to algorithmically monitor and enforce site reputation abuse.
recovery
There is no recovery from this penalty. If your site hosts third-party content as defined by Google, there’s no way for you, even editors or reviewers, to fix it.
In addition, Googlespam policy” he said:
Workarounds include, but are not limited to:
- Use existing subdomains, subdirectories, or Sites, or create new subdomains, subdirectories, or Sites with the intent to continue to violate our policies.
- Use any other method intended to continue distributing content or take any action intended to violate our policies.
Google adds:
If a site continues to engage in activities aimed at circumventing Google Search’s spam and content policies, we may take appropriate action, including limiting or removing eligibility from some search features (such as Top Stories and Discover). may be taken. Take broader actions on Google Search (for example, remove more sections of your site from search results).
The best response for a penalized site is to develop content that generates traffic that is not automatically provided by a third party.
How to prepare
Google’s site reputation abuse penalties so far only apply to offending sections, not the entire site. However, once a policy becomes part of the core algorithm, it is expected to apply site-wide. Useful content Update information.
So, noindex your third-party content now. Recovery from Google’s core algorithm updates can take months or years.
