How to monitor your competitors’ email marketing

E-commerce marketers looking for a competitive advantage can gain insights and opportunities by monitoring their competitors’ email campaigns.

Most new businesses initially focus on advertising and search engine optimization. Eventually, competitive monitoring emerges and often becomes part of the standard marketing toolbox.

Email tracking providers include Hoppy Copy, SendView, Owletter, and MailCharts. These and others parse, analyze, and store competing email data.

But thanks to artificial intelligence, companies can now track their competitors’ email marketing with just a few steps. Zapier email parser You can run ChatGPT in 5 steps:

1. Sign up for a competitor’s email using your Gmail address.
2. Automatically forward subsequent Gmail messages to the Zapier email parser.
3. Get relevant data from parsed email messages using ChatGPT.
4. Load your data into Google Docs, Airtable, etc.
5. View your data in business intelligence dashboards like Looker.

Sign up and receive each competitor’s mailing list several times. split message.

AI makes it relatively cheap to track your competitors’ email marketing.

what to track

Conflict tracking often consists of two aspects: current activities (insights) and inactions (opportunities). for insightlook for marketing and operational actions such as:

• Audience segmentation and personalization. This is why you subscribed again and again. Do competitors send various messages Into the segment?

• Email timing and frequency. please discover time Or the day a competitor broadcasts a message. Is there a rhythm to your content emails? What about promotional offers?

• Email sequences and action triggers. analyze email sequenceWelcome Series, Cart Abandonment, Post-Purchase, and more. What is the trigger? How long is the series? What’s the content?

• Subject and preview text. Check email Subject and preview text. Are your competitors A/B testing their subject lines (another reason to sign up multiple times)? Are there any patterns in their subject lines?

• content marketing. Are your competitors using email for the following purposes? promote your content?Do you have an editorial newsletter or a content section for promotional messages?

• Delivery availability. Do your competitors’ messages arrive in your inbox or promotions tab? What content makes an impact? delivery possibility?

• email technology. What email service provider? Are your competitors using it??Do you use other third-party tools? Can you detect AI-generated content?

• Promotion structure and reuse. Do your competitors offer standard email offers such as buy-one-get-one or percentage off? Are the discounts product-specific or store-wide? Are the offers recurring?

In either case, monitor aspects of your messages that can improve your own email program. Please also look for this opportunitylike:

• Proposal and placement of promotions. Analyze the strengths and weaknesses of your competitors’ promotional messages. Could you please introduce a better version?

• customer experience. Are your competitors attracting shoppers? What tactics can you replicate or launch?

• Content strategy and gaps. Identify your competitors content gap It may be useful for your business.

• product gap. transactional message or After purchase sequence.

successful strategy

E-commerce can be highly competitive. AI has made email monitoring easier and relatively inexpensive. Even small businesses can benefit from it.