Content drives and provides the fuel for search engine optimization and email and social media marketing.
In February 2025, content marketers will almost certainly tackle Valentine’s Day, but they might also consider the creator of the Peanuts cartoon, Pet Rocks, the movie Cinderella, and shopper engagement.
Below are 5 types of content marketing. idea for your business.
Remember Charles M. Schulz
Charles Schulz, creator of the comic strip Peanuts, passed away in February 2000.
American cartoonist Charles Schulz passed away on February 12, 2000.
Schulz created the popular Peanuts cartoon in 1950, introducing the world to Charlie Brown, Snoopy, Woodstock, and many other charming characters.
The anniversary of Schulz’s death is a content marketing opportunity for retailers of licensed “Peanuts” products. For example, it seems appropriate for Stitch & Story, a knitwear supplier with the Peanuts collection, to publish a commemorative blog post.
Stitch & Story has a clear connection to “Peanuts” products.
But the connection to “Peanuts” may go beyond the license. Almost every content marketer can find a connection by publishing a what-if article or a nostalgic essay.
For example, an online store that sells musical instruments could post a new review of the late pianist Shinbe Guaraldi’s jazz album Peanuts Greatest Hits.
Additionally, Schulz or “Peanuts” content published in February 2025 could also be useful on Oct. 2, when the comic itself celebrates its 75th anniversary.
Suggest a pet (insert product) video
The pet rock craze made Gary Dahl a millionaire.
In 1975, Gary Dahl came up with an idea that demonstrated the power of advertising and copywriting. sell stones
According to published reports, Dahl came up with the idea for the “pet rock” trend while talking about pets at a bar with a friend.
In short order, he sourced small, smooth stones from the beaches of Mexico, wrote a 32-page instruction and care manual, and secured two investors to launch the product. By February 1976, more than 1 million “Pet Rocks” had been sold at an average price of $4.
Dahl quickly became a millionaire.
In February 2025, smart content marketers borrowed Dahl’s idea. create a video About pet products. The content doesn’t have to be about real “pets,” but it does need to be a fun way to promote the products your store sells.
global movie day
The new Captain America movie coming out in February is an opportunity for content marketers.
Global Film Day, celebrated on the second Saturday of February (8th in 2025), aims to promote the film industry and recognize the cultural impact of films such as Captain America.
For content marketers, this event is an opportunity to include movie-themed keyword phrases in articles that feature the products your store sells or the markets it serves.
Content can take several forms.
- Articles about how specific movies influenced products,
- movie reviews,
- Videos, posts, and podcasts about the cultural impact of the film industry.
Disney’s Cinderella turns 75
Cinderella is the inspiration for many how-to articles.
First released on February 15, 1950, Disney’s classic animated film “Cinderella” quickly became a hit with parents and children alike.
This story incorporates themes of love, family, and transformation that continue to resonate with consumers today.
Content marketers can take several approaches when it comes to “Cinderella,” but one of the best approaches might be a how-to post or tutorial. Here are some examples of article titles. Each provides detailed instructions and a recommended product list featuring the products that store sells.
- Kitchen supplies store: “Let’s create an anniversary dinner with a table setting inspired by Cinderella.”
- Ladies apparel shop: “Incorporate princess elements into your modern wardrobe.”
- Garden supplies retailer: “Landscaping inspired by the grounds of Cinderella Castle.”
- Cleaning supplies store: “The Art and Science of Floor Polishing”
Start monthly updates
Men’s Wearhouse will send you monthly rewards point updates.
This idea comes from the software-as-a-service industry. life cycle marketer Share statistical and performance updates with your customers.
For example, specialty clothing store Men’s Warehouse regularly Benefit points Send messages, update shoppers on their point balances, and encourage them to spend their points.
In February, content marketers could start rolling out personalized monthly updates for loyal shoppers. This may include similar perks to Men’s Warehouse, but goes further and includes blog posts, discounts on new products, early access to items, and more.
The goal is to give shoppers a reason to continue to engage.
