Online sellers serving civically engaged shoppers will find great promotional opportunities on the growing X platform.
Social commerce and multichannel sales are key trends. 2025 merchants will sell through websites and mobile apps, marketplaces like Amazon, and numerous social media platforms, including: TikTok, facebook,X.
X stands out
Among this group, X is unique for at least four reasons.
There are few competitors. Elon Musk’s acquisition of Twitter in 2022 will lead to many prominent retail and consumer brands abandon the platformcreating a promotional vacuum.
According to trend discovery tool Exploding Topics, e-commerce brands active on I’m doing it.
SMB bias. Perhaps in response to the withdrawal of big brands, Elon Musk announced that in 2023 the X discovery algorithm will favor small and medium-sized businesses. According to To TechCrunch.
Therefore, e-commerce SMBs on X may have a relatively greater say than SMBs on other social networks.
news center. X is a civic and news platform. Pew Research Center November 2024 reported “About 1 in 5 Americans (including a much higher proportion of adults under 30 (37%)) say they regularly get news from influencers on social media. ”
Meanwhile, X is by far the most popular social media network for news in the United States. According to Pew, 85% of social news influencers have an X account. In second place is Instagram, where 50% of news influencers have an account. X is more popular in news than some traditional media.
Most are men. Almost 59% of active X users are male. According to Exploding Topics, X is the fastest growing male social media platform based on total users.
Advertise with X
Although X differs from other social networks in its focus on recent history and news, the promotion and sale of products is very similar, including ads, “shops” and posts.
X advertisement It may not be as sophisticated as other social platforms, but it is equally functional. Sellers can target their audience. Create text, images, or videos advertisement;Set standard performance goals such as cost per action;
Post your product on X It is also similar to TikTok and Meta shops. Shopify and other popular e-commerce platforms integrate with X to sync your items.
X tested ways to increase product sales. the Product Drop BetaFor example, hype new or limited edition products. and via X Amplifymerchants can add pre-roll ads to influencer videos containing news.
Live at X It is becoming more and more popular. News influencers often use X to grow their podcast audiences, streaming their podcasts simultaneously on YouTube and X before publishing them.
search live shopping X is scheduled to take off next year.
Post by X If sellers know their platform preferences, they can showcase their products and generate sales. For example, the X algorithm prioritizes posts that promote other users on your network over links to product pages.
We recommend posting a post offering a coupon code for comments and follows and sending the code and link as a direct message. Such an approach allows you to increase your reach to X and sale.
Think of discounts as a cost of customer acquisition, just like advertising. Consider the following example from my T-shirt shop.
X sellers can follow, comment, and post discount offers to drive sales.
expectations
Promoting and selling products on X may not perform as well as the top social commerce and advertising channels TikTok Shop and Meta Ads.
However, X’s unique position as a leading source of news and current events makes it suitable as a second or third social media sales channel for many retail and direct-to-consumer brands. major Branded options focused on news, politics, and men.
Wassom Watch Co. below is an example.
Brands that target men or participate in political and civil discourse may find X to be a productive platform.
