The digital revolution in Southeast Asia (SEA) is changing consumer behavior and the region’s digital economy is predicted to take a hit 1 trillion US dollars By 2030.
Digital payments are at the heart of this growth, providing convenience, reliability and efficiency for consumers.
By 2025, Southeast Asia’s internet economy will develop, including e-commerce, food delivery, and financial services.expected to reach USD 360 billiondriven by widespread adoption of digital wallets and flexible payment solutions.
However, the payments landscape in Southeast Asia is highly fragmented.
Merchants must navigate diverse currency, tax, and regulatory complexities while accommodating diverse consumer preferences, including local digital wallets such as DANA, Touch ‘n Go eWallet, and TrueMoney.
Failure to accommodate these preferences often results in abandoned deals and lost revenue.
antoma leading merchant payments and digitization services provider within Ant International, is tackling this complexity head-on.
The company has established local sourcing capabilities across more than 40 countries and territories, including six of its core markets in Southeast Asia: Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam. It allows merchants to seamlessly integrate different payment methods and supports transactions in over 100 currencies.
Powered by AI technology, Antom helps businesses secure transactions, streamline foreign exchange risk management, reduce costs, and improve operational efficiency through real-time payments and blockchain solutions.
Additionally, Antom allows merchants to use AI-driven privacy computing tools to customize operations and better target customers.
Tackling fragmentation with integrated solutions
Managing diverse payment channels and methods can be complex for businesses.
Antom provides a single API to integrate multiple payment options with competitive pricing, unified payments, and minimal technical effort, allowing small businesses to efficiently manage their payment systems. can.
In addition to the acquisition of Antom, the Antom Payment Orchestration Platform (APO) provides merchants with a comprehensive SaaS solution to manage their entire payment infrastructure and simplify the process of connecting to various payment methods and providers .
Through intelligent capabilities, APO can automatically guide transactions through the most efficient payment channels to maximize approval rates and provide detailed analytics to monitor performance and guide strategic decision-making. .
Additionally, an industry first, Antom Copilot acts as a smart solution advisor and operations assistant that leverages advanced large language models (LLM).
This enables merchants to implement, adjust, and optimize payment methods end-to-end, significantly reducing payment method integration time.
Antom EasySafePay is a one-click checkout solution with 100% failure protection. Streamline the digital wallet payment process by enabling seamless transactions directly on the merchant’s checkout page, eliminating the need to redirect users to the wallet app.
Supporting sellers with services tailored to their industry
Antom tailors payment solutions to meet the unique requirements of merchants in a variety of industries, including digital entertainment, e-commerce, food and beverage, logistics, travel and airlines.
In Southeast Asia, Antom works closely with its subsidiary 2C2P, a full-suite global payments platform.
2C2P provides businesses with a single point of integration to over 400 regional and local payment methods and 600,000 alternative payment locations, supporting transactions across online, mobile, and offline channels.
The company’s payment orchestration platform, Payment Air Controller (PACO), provides aviation industry-specific features such as managing currency conversion fees, optimizing transaction costs, synchronizing booking channels, reducing fraud risk, and supporting a variety of payment configurations. is addressing the challenges of
On January 7, Antom signed a partnership with AirAsia MOVE in collaboration with 2C2P as part of a strategic alliance between Capital A and Ant International.
AirAsia MOVE, ASEAN’s leading travel booking app, and Capital A’s OTA platform business will integrate Antom and 2C2P’s advanced payment solutions, including payment orchestration and retrieval of cards and local payment methods.
These solutions allow AirAsia MOVE to streamline payment options, reduce cross-border transaction costs and operating expenses, and expand service coverage into Asia Pacific and the rest of the world, while providing customers with seamless and flexible payments. We will be able to offer you more options.
Antom also announced a new partnership with Booking.com, one of the world’s leading travel companies, on January 15, 2025.
The partnership aims to improve the payment experience for travelers in key markets in Asia, including China’s Hong Kong Special Administrative Region, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and the Philippines.
Antom offers over 40 payment options, including popular mobile wallets such as Boost, GCash, GrabPay, Touch’n Go eWallet, and TrueMoney, allowing Booking.com to optimize payment acceptance and adjustment while providing customization. Deliver a personalized customer experience.
This partnership will particularly benefit small accommodation providers and vacation rentals that do not have access to traditional payment infrastructure, allowing them to offer innovative payment solutions that allow them to compete effectively in global markets.
Leading the future of payments
Antom’s services go beyond payments to address broader business needs.
Its A+Rewards leverages AI and privacy-preserving computing to help businesses increase brand awareness and improve user engagement.
A+Rewards generates billions of marketing impressions annually for merchants by providing innovative tools for targeted, interactive digital campaigns using leading digital wallets across Asia. I am.
Businesses can use its diverse marketing toolkit to drive transactional conversions, attract new customers, and increase user activity.
As the global digital economy grows, Antom and its subsidiary 2C2P remain at the forefront of payments innovation.
By combining advanced technology with a deep understanding of local markets, we help our merchants overcome challenges, seize new opportunities, and thrive in a rapidly evolving landscape.
