IHG Hotels & Resorts (IHG) will announce a hotel in the future today. Holiday Inn Express Generation 5 The design of public space, which will start later this year, will attract and excite tourists and owners of Europe, Middle East, Asia, and Africa (EMEAA).
The world’s largest hotel brand, Holiday Inn Express, has opened a simple and smart travel path since its 1990, established to challenge the common sense of the industry.
This brand has redefined this segment again, reinforced the Holiday In Express as a category leader for the entire EMEAA, and the number of oh prines and pipeline properties is 500 in the next three years. I plan to reach. The fifth generation has revised the brand’s initiatives that provide more information on the most important places by continuing to provide great value while improving guest experience with innovative and flexible designs. 。
This impressive and innovative design, born from a great deal of investment in research on guests, the future of work, entertainment, wellby swelling, eating and drinking, and digital experiences, is until 2030, and since then travelers and owners. We are ahead of needs and desires.
Introducing the experience zone responds to the insight that travelers are increasingly seeking a dynamic space full of inspiration. In addition, the concept of guests connected in cool and vibrant social areas such as EXPRESS Cafe & Bar, and promotes relaxation, responding to the growing demand for sensory experiences.
The fifth generation, which incorporates more lifestyle -oriented experiences, realizes the diversity of the EMEAA market. Each hotel is always faithful to the Holiday Inn Express brand, and pays tribute to the local aesthetics and atmosphere, and provides the destination atmosphere.
In contrast to the continuous initiatives of brands that meet the diverse needs of guests, the development of the fifth -generation concept is to understand the issues for people with disabilities to move public places. It was included to cooperate with the meeting **.
The new design enables design flexibility and expandability by continuing to promote performance and profits in the traditional way of loved brands while maintaining financial competitiveness in consideration of costs. By doing so, we meet the needs of hotel owners.
Holiday Inn Express Next Generation 5 will debut in the Kingdom of Saudi Arabia when Holiday Inn Express Riyad will open in 2026, and 10 projects on the UK and European continents have been confirmed as early introductions, and more than 20 projects. I am interested in it.
IHG Hotels & Resorts, EMEAA, Vice President of the mainstream brand, Johnlight, I said: “IHG has been investing and evolving in the brand to meet the needs of guests and owners, and the new Holiday In Express 5th generation design is a good example.
“The fifth generation is a premium and vibrant dynamic design that incorporates a lifestyle that incorporates trends. The playfulness and unique properties define the richness of Holiday In Express. With its flexibility, each hotel reflects the sense of the location, such as modern artwork and respect for its location.
“In the fifth generation, the Holiday Inn Express brand, from a quiet area to the vibrant Express Cafe & Bar, the mainstream traveler, from the experience zone designed according to his lifestyle. This is guaranteed to increase the time of staying outside the room, and improves the performance of the owner.
The fifth -generation concept is the introduction of new technologies to continue the dynamic evolution of the Holiday In Express brand, revolutionize the hotel’s public space and guest rooms, improve services, and improve guest experience. Continue to the introduction of the “next generation” design.
Holiday Inn Express rooms include smart design functions, such as flexible workspace, chairs designed based on ergonomics, abundant USB ports and outlets, high -quality bedding, smart TVs that can stream the media from TV. We will continue to provide perfect balance of comfort. Personal device.
There are 3,206 holiday -in -press hotels around the world (340,054 rooms), and 644 (79,079 rooms) hotels are growing in the growing pipeline.
