Google employs a team of humans to review search results for various queries and assign a quality rating to each ranking URL. Google says the goal is to ensure content is useful to searchers.
Although ratings don’t directly influence search results, Google’s guidelines for human raters suggest their ranking priorities (what they’re looking for) and scrutiny of their algorithms.
Here’s Google’s video explainer:
Google has updated its guidelines (PDF) last week.
What is the focus of the repetition? google call “Your money or your life” topics can include e-commerce. Google’s human raters are to review YMYL pages in more detail.
ymyl topic
The topic of your money or your life affects a person’s health, safety, financial stability, and happiness.
Some pages clearly fall into that category. Others are not so easy. Google shows some examples Latest guidelines.
| Topic type | clear the ymyl topic | Possible YMYL topics | unlikely ymyl topic |
|---|---|---|---|
| information | Tsunami evacuation route | weather forecast | music award winners |
| personal opinion | A personal view of why racial groups are inferior | Personal view of why exercise is inferior | My personal opinion on why rock bands are inferior |
| e-commerce and product reviews | Purchasing prescription drugs | car reviews | purchasing pencils |
ymyl and eeat
Sites that provide health-related advice or money-related advice or sell products that may impact health or wealth must have (i) a high level of expertise and (ii) direct knowledge of the topic. Must have clear signs of experience.
The guidelines provide a lot of detail on how raters should rate eeat – The expertise and experience of the author, and the authority and trustworthiness of the site – by reviewing these factors:
- Contact us page (with address) or customer support page (important for online stores that process payments).
- For pages detailing business history, milestones, awards, and achievements. Organization schema type It helps search engines extract important information.
- Shipping and Return Policy, Terms of Use, Cookie Policy, Privacy Policy.
- Detailed author profiles that describe their expertise and experience.
- positive Brand search results It reflects the reputation of the business. Google encourages raters to search for the site and author’s name.
- Original “opinion” or “expert” content.
- Customer reviews Product page.
- Detailed methodology for product reviews.
- Citations from trusted sources (government, official) on content pages.
Google also lists elements that should do not have Considered to evaluate EEAT:
- Advertisements (unless the visitor reads or engages with the page).
- Broken links (unless excessive).
None of these EEAT elements have confirmed algorithmic factors. Google includes them in its guidelines to assist human raters. The factor is Google’s definition of EEAT, which probably has a ranking role (algorithm or manual) for all sites, especially YMYL.
