Northbrook, III., June 17, 2024 – A new soccer mini-pitch has been created on Detroit’s northeast side, thanks to a partnership between Allstate and the U.S. Men’s National Team 2022 World Cup Captains. Tyler AdamsThe mini-pitch was released on June 15th. Fisher Magnet Upper AcademyA soccer clinic will be held for children ages 7 to 12.
“As a huge supporter of soccer and youth empowerment, providing these mini pitches helps to strengthen the community while creating more opportunities for young people,” Allstate Director of Sports and Sponsorships Dan Keats said.
This collaboration between Allstate, Tyler Adams, grassroots organization Black Star and the U.S. Soccer Foundation is the first of a three-year initiative to donate a soccer mini-pitch each year to an underserved area.
“Soccer has been a driving force in my life and has taught me valuable lessons about teamwork, discipline and resilience,” said Adams, captain of the U.S. Men’s National Team for World Cup 2022. “By providing a space where kids can play and grow, I hope to foster a sense of community and open the doors for the next generation to experience the transformative power of soccer.”
The mini pitch was designed to provide equitable access to soccer for youth on Detroit’s northeast side.
“This represents a commitment to providing young people with the resources and opportunities they need to succeed in soccer,” said Patrick Rose, ForSoccer’s Director of Black Star Emerging Operations. “By partnering with Allstate and Tyler Adams, we are taking an important step toward providing a long-term legacy impact and sustainable space to ensure all aspiring athletes, regardless of their background, have the opportunity to develop their skills and passion for the game.”
These hard court surfaces can host organized football or pick-up games, and especially in urban areas where space is limited, mini pitches can help encourage children to be more active and improve safety in the area.
“It’s great to work with Tyler and Allstate to bring additional mini-pitches to an under-resourced area,” said Ed Foster Simeon, president and CEO of the U.S. Soccer Foundation. “Tyler has shown time and time again that it is committed to making sure kids have a safe place to play soccer. We’re excited to work with our partners to bring this project to Detroit and are confident it will have a positive impact on kids for years to come.”
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About Allstate
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About Black Star
Founded in 2021, Black Star is a player and fan engagement brand that drives the growth of soccer in the Black American community through the provision of free on-field experiences, content and storytelling, curated fan events, and culturally inspired merchandise. Black Star is committed to cultivating Black soccer culture, providing players with access to soccer development pathways, and building a fan community through real-world and digital experiences as a key soccer asset for For Soccer. For Soccer is the preeminent soccer marketing, media and experiences company in North America bound by a shared vision for the growth of the sport. For Soccer develops brands that truly connect with the American soccer community at scale, delivering unique soccer experiences for brands, fans and players. For more information, please visit Black Star Soccer.
About the U.S. Soccer Foundation
As a national leader in sports-based youth development in under-resourced communities, the U.S. Soccer Foundation is committed to soccer’s mission of “Changing Everything.” Founded as a legacy of the 1994 FIFA World Cup, the Foundation provides underserved communities with access to innovative playgrounds and evidence-based soccer programs to inspire hope, foster well-being and help youth reach their full potential. Headquartered in Washington, DC, the U.S. Soccer Foundation is a 501(c)(3) organization. For more information, please click here. Click here for details Or follow us twitter, Facebookand Instagram.
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