With spring upon us in many parts of the Northern Hemisphere, a lot of new growth (i.e. updates) is sprouting in the WooCommerce world. Our open source status allows ideas to be cross-pollinated between our team and the community, resulting in a constant stream of colorful results.
We are excited to present you with this lovely new bouquet, meticulously arranged just for you.
I think that’s all the extended metaphors I can offer, so please leave a comment if there are any opportunities I missed.
What’s new in WooCommerce?
Order Attribution
It’s a question businesses of all sizes ask: Sales went up, but which efforts got customers?
Order attribution tracking is now available in WooCommerce, allowing you to understand your customers better. Understand which marketing activities converted a lead into a customer. This feature uses a last-click attribution model that gives 100% conversion credit to the last interaction a customer had before visiting your site.
In WooCommerce 8.5, order attribute tracking is available for all WooCommerce stores and is enabled by default. To enable or disable this feature, WooCommerce > Settings > Advanced > Features > Order Attribution.
Learn more about tracking order attributes for your store.
New style for product details block
WooCommerce 8.6, released on February 16, introduced a new block style for the product details block. This new style improves the design of the default product pages and makes them more mobile-friendly.
WooCommerce Developer Documentation
WooCommerce Developer Documentation is a new resource designed to help developers create amazing Woo stores, build extensions and themes, and contribute directly to WooCommerce’s open source code. Whether you’re an experienced developer or just getting started with WooCommerce, you’ll find essential guides and resources tailored to your needs.
WooCommerce blocks are now included in WooCommerce
Everyone loves plugin integrations, right? The WooCommerce Blocks plugin is now integrated into the WooCommerce plugin, meaning WooCommerce specific blocks are now available out of the box and you no longer need to install a separate plugin on your site.
Upcoming WooCommerce releases will include new block feature releases.
New WooCommerce commands in the command palette
We’ve added several WooCommerce-specific commands to the command palette with the goal of speeding up your workflow when managing your store, including commands to create products and orders, navigate to specific product pages, and view specific analytics reports and settings pages.
Block-based checkout
The future of checkout customization is here, no code required.
Block-Based Checkout is our new building experience that gives you the tools you need to create smooth, fully customized checkout flows, no coding required. Streamline your customer’s journey from cart to purchase with a conversion-optimized checkout.
This functionality streamlines purchase flows with clearly defined steps and removes unnecessary friction. Block-based checkout also comes with features like instant field validation, fast payment options, and integration with WooPayments.
You can learn more about how block-based checkout works in WooCommerce here..
Other happenings for Woo
Introducing eCreations, a Platinum Certified WooExpert Agency
eCreations specializes in website design, WordPress development and digital marketing. We provide comprehensive analysis, audits, solutions and website maintenance as per the client’s needs.
Contact eCreations for more information.
Inspry Media Promoted to Silver Certified WooExpert Agency
Inspry Media are experts in WooCommerce design, development, and maintenance, working with Woo and WordPress since 2011. Inspry also offers custom plugins, API integrations, AI solutions, optimized hosting, and more.
For more information, please contact Inspry Media.
WooCommerce and Klaviyo: Watch the webinar replay
In a joint webinar with Klaviyo’s Director of Content Strategy, Woo’s Jessie Sigler discusses strategic planning for email marketing. The webinar will show you how to use Klaviyo’s personalization features to help businesses exceed customer expectations and stand out from the competition.
Watch the webinar replay on BigMarker now.
The Complete Guide to Email Marketing
Email marketing is a way to directly connect with your most loyal fans and is an essential channel for any online store. That’s why we’ve created a comprehensive guide covering all things email marketing for ecommerce, including types of email campaigns, examples of great emails, and tips for planning your campaigns.
Whether you’re new to email marketing or simply need some new ideas, this guide will give you a starting point for successful email marketing.
Read the WooCommerce Blog Email Marketing Guide.
What’s new on the blog: Customer Stories, Multichannel Empowerment, Store Security
Dan-O achieves multi-channel success with TikTok and Woo
We spoke with Dan-O’s Seasoning, a wildly popular US seasoning brand and frequent TikTok recipe creator, about all the work they’re doing to reach new audiences and expand distribution. Previously featured on Shopify, Dan-O’s move to Woo is helping them test and launch new products before embarking on full retail distribution.
How Peace Coffee found success with WooCommerce and Avalara
When Peace Coffee expanded from local to national distribution, the company needed a solution to the complex taxes that came with it. We spoke (virtually!) with representatives from Peace Coffee and Avalara to learn more about everything that’s made Peace Coffee a national brand.
Are you ready to grow? It’s time to build a multi-channel strategy
If you’re ready to open your store to new customers and markets, this guide will help you decide where to focus your efforts. Choosing the right platform for your business will help you reach your ideal customers and meet (or exceed!) their expectations.
Multichannel: What is an e-commerce aggregator?
If you’re looking to expand your reach into new markets without significantly increasing your marketing spend and efforts, implementing an ecommerce aggregator could be the perfect strategy. In this article, we’ll explain what an aggregator is, how it works, and share expert opinions from several Woo multi-channel extension developers.
E-commerce security checklist: 15 steps to secure your online store
Everyone wants their site to be secure, but it’s even more important for ecommerce stores that handle personal and financial data. Luckily, WooCommerce has built-in ecommerce security features. But your customers and business expect more than the bare minimum. Read this guide to find out how you can better protect your store.
Woo in the news
Maximize merchant success with multiple payment options
Keala Gaines of Woo recently contributed an article to South African ecommerce publication, ecommerce.co.za. In the article, Keala explains the benefits and importance of offering a variety of payment options for your customers to choose from. “Stay ahead of the curve and add the payment tools your customers currently want,” she points out.
What’s New in WooCommerce Marketplace
Airwallex Payments
Increase your international sales and save on foreign exchange fees with Airwallex Payments. Accept payments from global cards, Apple Pay, Google Pay and 60+ local payment methods. Airwallex is compatible with Woo Subscriptions and is available in select countries across North America, Europe and Asia.
Bookix Theme
Bookix is a new responsive theme that will turn your store into a literary haven for book lovers. The theme offers different homepage layouts and allows you to customize the customer experience to your liking.
Design your online bookstore with ease.
Dintero Check-out
Dintero Checkout accepts major debit and credit cards, buy now, pay later, and local payment methods. Dinero is an all-in-one solution that increases store conversion rates and provides a user-friendly checkout. Dintero is adaptable for both B2C and B2B customers. Dintero is available to store owners and merchants in Norway and Sweden.
Get started with Dintero Checkout.
WooCommerce License Manager
Automate your software license management with License Manager for WooCommerce. The extension uses the WordPress REST API to activate, deactivate, and validate licenses. You can import license keys via a CSV file, making migration to License Manager easy.
Increase operational efficiency with WooCommerce’s License Manager.
M2E Multi-Channel Connection
M2E’s Multichannel Connect streamlines channel management efforts. The extension allows Woo store owners to integrate and sync their product catalogs with Amazon, eBay, and Walmart, with more features coming in the second half of 2024.
Build and grow your multi-channel strategy with M2E.
Pizzeria Theme
Pizzeria is a WooCommerce theme specially designed for fast food and restaurant business. This theme supports block patterns and has an easily customizable, responsive and mobile friendly design.
Increase customer satisfaction with our pizzeria theme.
Price on request.
Smart automation with Price on Request & Quote helps you save time and effort in responding to pricing requests. With this extension you can automatically send quotes as PDFs, create follow-up reminder emails, and negotiate with customers over live chat.
We provide pricing upon request and convert quotes into sales.
Selection List
Pick List’s intuitive interface and flexible configurations streamline order management. Pick List’s features include barcode and QR code integration, mobile-first design, automated real-time order tracking, and multi-language support.
Increase your efficiency with Pick List.
SEO Framework
The SEO Framework takes the guesswork out of SEO. The extension provides intuitive, automated suggestions to improve the findability of your product listings. Drive more organic traffic with single-page sitemaps and fine-tuned metadata, even if you’re not an SEO expert.
Use SEO frameworks to improve your product rankings.
Smart Social Proof and FOMO
Leverage Smart Social Proof and FOMO (fear of missing out) to promote and generate demand for your store. With this extension you can display recent sale notifications, promote limited time offers, show customer reviews and live viewership, display countdown timers and stock remaining, and more.
Drive sales with smart social proof.
Viva.com Standard Checkout
Integrating Viva.com’s payment gateway into your WooCommerce store provides a seamless solution with near-instant access to your revenue. Viva.com’s standard checkout is easy to set up and has no monthly fees or hidden costs. The extension is available in select European countries and the UK.
Get cash faster with Viva.com’s standard checkout.
Yoast SEO WooCommerce Premium Bundle
New AI features in the Yoast SEO Premium bundle help you save time and make your products stand out in search results: use generative AI to quickly create product titles and descriptions, optimize your site data for search, and stand out from the crowd with attention-grabbing social cards.
Drive more traffic to your store with Yoast.
More news from the Marketplace
Finally, we’ll provide a quick rundown of other product updates and media mentions.
- Woo Marketplace: The Marketplace itself has a new look, making browsing, searching smoother, and easier to navigate.
- Enhanced Cloudflare Turnstiles: It blocks spam, stops fake orders, verifies real users, and keeps your customer data safe.
- Highline Theme: Create an attractive, customer-focused luxury clothing store with Highline, an elegant new block theme.
Until next time
Thank you for reading this edition of the “What’s New in Woo” blog series. Come back soon with the next edition. Do you have questions about any of the highlighted updates? Let us know in the comments.
