Consumer loyalty is shifting as consumers seek better value from brands and retailers, according to a new study from McKinsey & Company. study The report is titled “The State of the Consumer in 2024: Current Situation and Future Outlook.”
In January of this year, McKinsey consumer The survey was conducted in 18 markets representing 90% of the world’s GDP. More than a third of these consumers had tried different brands in the past three months, and almost 40% had switched retailers in search of better prices or discounts.
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Furthermore, according to this study, Emerging Markets In emerging markets such as China, India and the Middle East, the percentage of consumers who plan to increase spending on health-related products and services is two to three times higher than in developed markets such as Canada and the United States.
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Moreover, more than one-third of consumers ChinaSaudi Arabia, India and the UAE have a higher proportion of people who shop directly through social media platforms, far higher than in Europe and the US.
